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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. According to research: 95% of automotive shoppers rely on online resources to gather information, bypassing dealerships as their starting point.

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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

The automotive industry is in the midst of a huge transformation. It’s driven, in part, by product innovation. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Data is foundational to achieving these goals.

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Enhancing Automotive Customer Experience: Key Trends and Strategies

SurveySparrow

Have you ever wondered what makes some automotive brands stand out from the rest? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. This is why focusing on customer experience in the automotive industry is a big deal.

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Can We Have Innovation Without Leveraging Customer Feedback?

Experience Investigators by 360Connext

We’ll have more to share from this later this week, but for now, we wanted to share an observation about innovation. Is innovation so forward-looking you can’t rely on customer feedback? Or should customer feedback be what drives everything, including innovation? Let us know in the comments below!

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7 Automotive Customer Feedback Tools

SurveySensum

What is an Automotive Customer Feedback Tool? How to Choose the Right Automotive Customer Feedback Tool? An automotive customer feedback tool is software designed to collect, manage, and analyze customer feedback and opinions within the automotive industry. How to Choose the Right Automotive Customer Feedback Tool?

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Taking the Pulse of the Automotive Customer Experience

ReviewTrackers

This makes automotive shopping typically more daunting. Power , automotive shoppers spent an average of 14 hours researching cars online — visiting dealership sites, reading reviews, making price comparisons, using online shopping tools — before making a purchase decision. Automotive sector becomes more customer-centered.

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Driving Innovation

C Space

Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Evolving our progressive brand Mercedes-EQ, a holistic brand that offers a comprehensive range of all-electric products and smart services, equipped with cutting-edge technologies, advanced design and sustainable innovations.