Forrester's Customer Insights

SEPTEMBER 26, 2023

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 51

Banking 2021 Brands Customers 51

Forrester's Customer Insights

JULY 29, 2020

Forrester’s view on the future of banking is here – examining the changes that we expect to play out over the next decade of retail banking. The drivers of the future are evolutions of the past – some playing out now, others that will be far more prominent by 2025 and table stakes by 2030. […].

Banking 71

Banking 2030 2025 Retail 71

Thematic

SEPTEMBER 1, 2021

With just one click, you can now send your customer conversations to Thematic for automated tagging and analysis. Read on to learn how to use our powerful analytics for deeper customer insights. For example, it’s useful to know the main reasons your customers are looking for support. What is chat analytics?

Customer Insights 114

Customer Insights Insights Feedback Demo 114

InMoment XI

DECEMBER 13, 2021

After journey mapping and capturing customer insights, InMoment supplements that data with financial, operational, employee, social media, etc. This new approach means reaching for multiple sources of insights and synthesizing that information to allow organizations to take practical action.

Marketing 493

Marketing Automotive Hospitality Social Media 493

Forrester's Customer Insights

FEBRUARY 25, 2021

Digital transformation is coming to Corporate Banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a sub-par experience for far too long.

Banking 48

Banking Retail Innovation User Experience 48

Forrester's Customer Insights

APRIL 22, 2021

Significant gaps continue to exist in private banking, forcing firms to rethink pricing and organizational models. As a result, high-net-worth clients are not fully benefiting from some of the digital innovations that are changing how customers interact with their private banks.

Banking 71

Banking 2021 Innovation Interaction 71

Forrester's Customer Insights

SEPTEMBER 27, 2023

India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region.

Banking 26

Banking 2023 Consumers Customer Centricity 26

Experience Investigators by 360Connext

APRIL 11, 2023

As an example, when you ask people what they want from a bank, they often say things like ‘security’ but they really want convenience. Today’s assumption is that if you are a reputable bank, there is good security. So what’s the definition of a “quality” customer experience for these banking customers?

Customer Journey Mapping 162

Customer Journey Mapping Banking B2B Definition 162

Forrester's Customer Insights

JULY 30, 2020

Leading banks are pivoting and rebooting their strategy — capitalizing on the pace of change and innovation and setting their course for the next decade. By 2030, banking will be invisible, connected, insights-driven, and purposeful.

Banking 50

Banking 2030 Connections Insights 50

Forrester's Customer Insights

JULY 26, 2023

Corporates source these cash management services from their corporate banking partners. Banks on the other […] In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks.

Banking 26

Banking Management Financial Customer Expectations 26

Forrester's Customer Insights

SEPTEMBER 11, 2020

A few days ago, Forrester published two Forrester Waves, one focusing on retail banking, the other on corporate banking. With these Forrester Waves, we separated off-the-shelf banking back ends for retail and corporate banking for the first time.

Banking 43

Banking Retail Technology Customer Engagement 43

Forrester's Customer Insights

JULY 16, 2020

COVID-19 is recasting the foundations of the future of banking and reshaping the digital agenda and priorities for many banks. Alyson Clarke and I have been interviewing financial services experts around the globe as part of our upcoming research report on the future of banking. We see four clear themes forming in the research.

Banking 36

Banking Financial Connections Brands 36

ReviewTrackers

MARCH 30, 2017

Welcome to Customer Insights , a weekly digest of the most important stories about online reviews, customer feedback, and customer experience. This week: What does banking of the future look like? It will be all about customer relationships. Emphasis on Customer Relationships in Banking.

Banking 50

Banking Social Media Financial Touchpoint 50

Forrester's Customer Insights

DECEMBER 18, 2023

Customers in France, Italy, Spain, in the UK generally rate their trust towards their bank as "weak" or - at best - moderate.

Banking 30

Banking Customers Financial Brands 30

SurveySparrow

APRIL 21, 2022

This customer feedback device can be on a stand or kiosk in a prominent position. It is ideal for locations that get a lot of footfalls (like malls, airports, banks, etc.). The post Smiley Terminal: How to Use It to Gain Customer Insights Onsite appeared first on SurveySparrow. Kiosk Terminal. Happy surveying.

Customer Insights 52

Customer Insights Insights Transportation E Commerce 52

InMoment XI

NOVEMBER 20, 2023

The Benefits of AI Customer Experience The integration of Artificial Intelligence (AI) in Customer Experience (CX) strategies brings forth a multitude of advantages for businesses and their customers. Enhanced Customer Insights AI-driven CX analysis enables businesses to gain a profound understanding of their customers.

Customer Experience 324

Customer Experience E Commerce E-support Social Media 324

Forrester's Customer Insights

FEBRUARY 9, 2023

It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. Now is the time when corporate banks change the way they serve clients. They struggle with an installed base of pre-modern applications and archaic processes.

Banking 26

Banking Financial Innovation Customer Experience 26

CSM Magazine

DECEMBER 18, 2018

Explain Market Research, one of the UK’s leading customer insight agencies, has explored how companies turn customers into fans, and banks came out on top. Kim Davis, managing director of Explain, highlights what other companies can learn from the banking industry. throughout the customer journey.

Banking 40

Banking 2010 2017 Customer Journey 40

Forrester's Customer Insights

APRIL 15, 2020

As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […].

Banking 54

Banking 2020 Consumers Financial 54

Forrester's Customer Insights

APRIL 23, 2020

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].

Banking 66

Banking Brands Consumers User Experience 66

Forrester's Customer Insights

AUGUST 5, 2020

As discussed in Forrester’s recent research on the future of banking, success for many banks will come from powering products and distributing through others’ marketplaces. Late last year, I blogged about Google’s move into banking and […]. And Google is now moving ahead with its plan to launch one of those marketplaces.

Banking 58

Banking Blog Financial Customer Experience 58

Forrester's Customer Insights

MARCH 31, 2021

In our 2020 European Banking Customer Experience Index (CX Index™), mutuals and direct banks outperformed traditional banks in terms of CX in the UK, France, Italy, and Spain. Because mutuals and direct banks excel at the three E’s of customer experience: ease, effectiveness, and emotion.

Banking 36

Banking 2020 Customer Experience Customers 36

Forrester's Customer Insights

AUGUST 12, 2020

For over a decade, Forrester has conducted an annual review of banks’ mobile apps. My colleague Gina Bhawalkar and I recently published our most recent research, in which we evaluated and scored the mobile banking experiences on more than a dozen banking brands’ apps across the US and Canada.

Banking 47

Banking Brands User Experience Financial 47

Forrester's Customer Insights

JULY 15, 2020

How we bank has also changed dramatically. It’s mid-July 2020, and the world is a very different place than it was six and a half months ago! Just think of the ways we now interact with each other, carry out our daily activities, and buy and pay for products and services. With social distancing rules and […].

Banking 38

Banking 2020 Interaction Financial 38

Forrester's Customer Insights

MARCH 26, 2019

The bigger concern for digital banks, traditional banks, […]. The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards.

Banking 52

Banking Rewards Programs Financial Information 52

Forrester's Customer Insights

OCTOBER 22, 2021

Forrester’s data shows that some 40% of French, 54% of Italian, and 54% of UK online adults have done their banking on a smartphone in the past month. We have been evaluating mobile banking apps for over a decade through our Digital Experience […]. Mobile apps have become the channel of choice for millions of Europeans.

Banking 26

Banking User Experience Customer Engagement Engagement 26

Forrester's Customer Insights

NOVEMBER 28, 2022

Forrester’s European Open Banking Forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.

Banking 26

Banking 2027 2022 Financial 26

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. It was also a great night of learning.

Insights 141

Insights Brands Banking ROI 141

Forrester's Customer Insights

OCTOBER 1, 2019

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference and loyalty, and can charge more for their products. So how well do banks earn loyalty with the quality of their customer experience? We’ve just released Forrester’s US Banking Customer Experience Index for 2019.

Banking 28

Banking 2019 Loyalty Customers 28

Forrester's Customer Insights

MAY 29, 2019

Banks across Europe are all working hard to build the killer mobile banking app. They aim to keep pace with their customers’ needs and rising expectations as consumers’ appetite for banking on the go shows no signs of abating. Incumbent banks like […]. The drivers are manifold.

Banking 41

Banking 2019 Consumers User Experience 41

Forrester's Customer Insights

JUNE 10, 2019

On June 6, JPMorgan Chase announced it would be closing its digital-only bank Finn, a little under a year after it was launched. Digital banking is a tough business, and we’ve seen far more examples of failures than successes over the past two decades. The closure of Finn does bring up some important lessons for […].

Banking 45

Banking Financial Innovation Customer Experience 45

West Monroe

JUNE 29, 2017

While achieving the Fed’s goal of maintaining low interest rates, investors have supplied banks with massive deposits estimated at $2.5 Banks were able to lend that extra cash to businesses and consumers at lower rates to stimulate the economy back to growth. What does it all mean for banks? trillion by JP Morgan.

Banking 53

Banking 2008 2017 Retail 53

Forrester's Customer Insights

MAY 23, 2022

Modern banking platforms allow banks to elevate their customer experience and deliver more business value more seamlessly and more effectively. Banks and their technology teams can leverage market dynamics to make digital transformation more feasible both architecturally and economically.

Banking 26

Banking 2021 Technology Marketing 26

Forrester's Customer Insights

OCTOBER 15, 2021

Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021.

Banking 26

Banking 2021 2020 Customer Service 26

Forrester's Customer Insights

JUNE 30, 2022

As custodians and lenders of money, banks cannot exist without their customers' trust. But why do so few banks around the world actually track and measure it? We've examined how banks themselves look at trust, and even more importantly - what they actually do about it.

Banking 26

Banking Measurement Customers Customer Experience 26

Forrester's Customer Insights

FEBRUARY 19, 2019

Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: Small business banking.

Banking 47

Banking Retail Marketing Customers 47

CX University

JANUARY 30, 2024

CX University encourages organizations to use NPS to identify areas that need improvement and collect customer insights to understand the reasons behind the scores. Insurance +71 Banking +74.71 NPS provides useful comparative data across industries. Healthcare +36.42 Logistics +55.08

Net Promoter Score 52

Net Promoter Score NPS 2023 2024 52