Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
(Source: 2023 Marketing Fatigue Survey ) How to prevent churn and reactivate customers Download Now >> The Marketers’ Perspective Consumers, inundated with irrelevant messages, demand a shift towards fewer, more relevant communications. Marketers, cognizant of this issue, are increasingly turning to AI solutions, despite some reservations.
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