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Why an Effortless Experience Isn’t Enough for Customer Loyalty

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Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand.

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The Tinderization of Mobile Customer Expectations

Experience Investigators by 360Connext

Tinder is spot on with their mobile customer expectations, but I think their total customer experience might need some work. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Who knows, but I can’t wait to be a part of it. Oh, and Grabble? More about Tinder.

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New Study: Why Emotional Connection is Essential for Customer Loyalty

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According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. But this does not need to be done on an individual level with each customer. Brand loyalty is driven by emotional connections.

Loyalty 170
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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” ” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. That’s what loyalty is.

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Measure Customer Loyalty With NPS in Salesforce

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You can learn a lot about your customers by asking one simple question: On a scale of 1-10, how likely are you to recommend us? . This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. NPS is a key indicator of customer loyalty.

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4 Actions to Exceed Customer Expectations

Beyond Philosophy

I meet many organizations that say they want to exceed Customer expectations at every moment of contact. The first step in exceeding your customer’s expectations is to know those expectations.”. - For most organizations, just meeting their Customer’s expectations would provide a good experience.

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What Type of Relationship Do Your Customers Expect From You?

Beyond Philosophy

Relational types are long-term and built on an emotional connection and brand loyalty, with a focus on value rather than price. In other words, I have no loyalty to the ISP, and they have none to me. Or where, from a customer’s perspective, it can feel creepy. HOW FRICTION CAN BE GOOD FOR CUSTOMER EXPERIENCE.