Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

Article 64

Article 2020 Loyalty Programs Customer Service 64

Experience Investigators by 360Connext

APRIL 23, 2015

I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. I am a huge fan since it has saved me more than once.

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Social Media Travel Rewards Programs Innovation 218

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

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Loyalty Brands Loyalty Programs Rewards Programs 40

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management.

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

SurveySparrow

FEBRUARY 22, 2024

Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. Eventually, it can foster loyalty and encourage repeat business. So, if the customer buys a couple of thriller books, the site can suggest more books in the same niche.

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Customer Retention 2024 E-support Loyalty Programs 52

Service Untitled

MARCH 24, 2014

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. And why does this happen?

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Loyalty 2005 Loyalty Programs Rewards Programs 58

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists. The contact center as a concierge.

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Hospitality Travel Brands Airlines 74

Kitewheel

MARCH 4, 2019

Power reported higher consumer satisfaction than ever – largely due to increased seat sizes and cheaper fares. When a customer completes a booking experience, it can trigger a negative reaction if the airline implies they have not yet finalized their purchase. Personalize Based On Past Behavior to Drive Loyalty.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Service Untitled

JULY 30, 2010

Home About Service Untitled Subscribe for Free Consulting Contact Archives Advantages of using customer loyalty programs Cheryl July 30, 2010 Customer Service , Proactive No Comments I was just at Petco to buy dog food, and the cashier asked me if I wanted to join their customer loyalty program.

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Blog Loyalty Programs 2010 Rewards Programs 41

Service Untitled

APRIL 14, 2010

Their rewards program provides 2 points for every dollar spent at Nordstrom’s and provides for 1 point when I use the card elsewhere. This past Christmas, I was not able to book tickets for a major event I wanted to see, and often times the prices on hotel and travel are far more expensive than if I booked them myself.

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Blog 2010 Rewards Programs Hotels 41

Service Untitled

OCTOBER 15, 2010

Granted, there is a rewards program, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers. I want to be recognized as special too.

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Blog 2010 Rewards Programs 2006 44

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Greater investment to meet consumers’ insatiable appetite for experiences.

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Loyalty 2019 Loyalty Programs 2018 45

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

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Marketing 2011 Advertising Seminar 51

SmartKarrot

APRIL 22, 2022

Using these, you can make sure that the customers get to familiarize themselves with the product/service and thus earn their loyalty. B2B consumers, especially when dealing with SaaS products, have a lot of questions about the product/service. You can have inbound content such as informative blogs, e-books, white papers, etc.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

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Loyalty 2019 Loyalty Programs Hotels 45

Service Untitled

SEPTEMBER 17, 2010

He also is putting an end to continuous discounting which he claims has conditioned consumers to become perpetual bargain hunters. photo credit: Xhanatos Possibly Related Posts: Book Review: The Retail Doctor’s Guide to Growing Your Business I just finished reading The Retail Doctor’s Guide to Growing.

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Poor Customer Service Blog Customer Service 2010 42

SurveySparrow

JULY 3, 2019

While your employees work hard to be in your good books, businesses need to realize that they have to put in work to retain the employees as competitors will be waiting to win them over with better pay and attractive benefits. Create a checklist of deliverables that are to be achieved to be eligible for a reward.

Culture 49

Culture Social Media Rewards Programs Travel 49

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

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Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

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Loyalty Loyalty Programs Hotels Airlines 40

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

2022 52

2022 E-support Roadmap Download 52

SmartKarrot

NOVEMBER 2, 2020

He is a professional marketer helping companies improve their efforts in marketing through blogging, books, videos, and public speaking. It will help increase brand loyalty which translates to customer loyalty and retention.”. This creates a sense of loyalty. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21

Optimove

JULY 20, 2023

By implementing an omnichannel marketing approach, businesses can further personalize their content for each customer to increase revenue and improve loyalty. Improved Retention and Customer Lifetime Value (LTV): By providing a personalized and cohesive experience, omnichannel marketing enhances customer loyalty.

Omnichannel 40

Omnichannel Marketing Social Media Rewards Programs 40

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

2022 52

2022 Roadmap Customer Relationships Brands 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. Even today, Amazon is actually boasting amazing customer loyalty, at least according to Forbes ; however, the company isn’t quite ready to share exact customer numbers. Starbucks Customer Retention.

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Net Promoter Score NPS Customer Retention Loyalty 131

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Beyond Philosophy

FEBRUARY 20, 2017

Distaste for losing motivates politicians, gamblers, businesspeople and importantly, ordinary consumers. To see how this plays out in a customer context, think back to the new rewards program Starbucks unveiled last year. The old program rewarded people based on how many drinks they bought.

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2002 Rewards Programs Consulting Books 121

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Airlines suffer cancelled flights all the time, and booking a flight online only takes a couple of minutes.

Travel 40

Travel Airlines Customer Experience Hotels 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

ReviewTrackers

APRIL 20, 2021

How can companies achieve a better understanding of consumers’ new path to purchase? Today’s banking consumers typically begin their investigation online. Add an appointment booking option or link to your digital application forms on your Facebook business Page and Instagram bio. 6 Banking Customer Acquisition Strategies.

Banking 123

Banking Social Media Reference Rewards Programs 123

ReviewTrackers

APRIL 12, 2019

How can companies achieve a better understanding of consumers’ new path to purchase? Today’s banking consumers typically begin their investigation online. Add an appointment booking option or link to your digital application forms on your Facebook business Page and Instagram bio. 6 Banking Customer Acquisition Strategies.

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Banking Social Media Reference Rewards Programs 92