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How Applying Key Sports Principles Can Boost Your Customers’ Experience

Beyond Philosophy

Justin shared how sports can teach us a lot about how to improve your Customer Experience. Moreover, Justin could make a go of it as a sports commentator if he was so inclined. Plus, even if you’re not familiar with Australian rules football, the sports metaphors work well. Analogies are a great way of communicating.

Sports 78
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Leading Customer Experience as a Team Sport

ClearAction

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. This is how both luxury and discount brands can have raving fans.

Sports 71
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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269
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Adopting CX Innovation: How to Overcome the Challenge

TechSee

Breaking Down CX Innovation Barriers for Customers Customers naturally want to engage with your brand, especially when issues arise. Customers receive a simple SMS – a method of communication that everyone has. The last thing these customers want is a bigger headache when trying to solve their problem.

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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

Before jumping into tactics: Know what success looks like and communicate it across the organization. Consider what customer-centric brands are doing to earn customer loyalty. Make a note and then communicate these quick wins. Personalize your communications. Every piece of customer communication is a chance to connect.

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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.

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What Lottery Brands Can Learn from Casino Operators in CRM

Optimove

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Casino brands convert 30% more players than Lottery does on average.

Brands 52