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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

However, through the application of advanced technologies like Natural Language Processing (NLP), voice analytics, and predictive customer analytics , companies can now unlock the hidden potential of unstructured data, gaining deeper customer insights and improving decision-making processes.

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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

In these precarious times, both established and new retail players need to focus on customer needs. Today’s fickle customers don’t want aisle after aisle of redundant merchandise; they want to be a part of a brand experience. Understand customer habits. Others brands are pursuing experiential retailing.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. broadcast still rocks!

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Speak to your customers in a conversational and personal tone. Prioritize your existing customers over the acquisition of potential customers. . Use customer surveys to improve customer insight and offerings. . Reality: Customers are generally treated like numbers. .

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3 ways to score significant wins in your insight community’s first year

Alida

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret?

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What Every C-Suite Leader Needs to Know about Customer Experience

Experience Investigators by 360Connext

They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. You don’t even have to say the words “customer experience” and it still happens. Customer experience is NOT a tool or technology or feedback system.

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Voice of Customer Solution: How It Drives Business Success

SurveySparrow

Understanding the Voice of Customer (VOC) Voice of Customer (VOC) refers to the process of actively gathering and understanding customers’ opinions, preferences, needs, and expectations regarding a product, service, or brand. Competitive Advantage A strong VOC program can give businesses a competitive edge.