Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. Brands are responding by offering immediate rewards to members. Not anymore.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

CSM Magazine

DECEMBER 22, 2023

Companies have traditionally relied on a mix of print and digital advertising, but now there’s a new approach that’s capturing consumers’ attention more effectively: out-of-home (OOH) advertising. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration.

2024 60

2024 Article Customer Service Average Handle Time 60

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

Second to None

OCTOBER 23, 2018

1] Beyond a great tasting pie, price, convenience and sheer-availability are the major factors that push consumers towards these restaurants. Attracting and retaining customers requires paying attention to your brand’s online presence as well as your team’s ability to provide a consistent value at each phase along the customer journey.

Brands 74

Brands Measurement Magazine Customer Centricity 74

CSM Magazine

FEBRUARY 2, 2023

Nearly half (44%) of global consumers are frustrated by the dominance of the English language on the internet and technology, a new report by RWS has revealed. The trust consumers hold towards brands is influenced by their knowledge and understanding of national and local cultures.

Consumers 52

Consumers Technology Culture 2023 52

ShepHyken

AUGUST 6, 2023

25 Ways to Proactively Spot Your Customers’ Pain Points by Call Centre Helper Magazine (Call Centre Helper Magazine) When struggling to deal with customer demand, a lot of contact centres try to recruit more people. My Comment: I didn’t know Apple had a magazine. (I My Comment: I was intrigued by the title. in 2022 and 5.4%

Article 62

Article 2023 Customer Service Magazine 62

CSM Magazine

OCTOBER 12, 2022

Despite a rise in digital interactions, the phone call still holds a special place in consumer hearts. Recently, Calabrio surveyed 250 consumers around the world and the results were impressive. At the same time, the proportion of British consumers happy to self-serve complaints has dropped to 28% in 2022, down from 34% in 2021.

Consumers 52

Consumers 2022 Social Media 2021 52

CSM Magazine

JULY 14, 2021

A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. Customers want to feel aligned to brands. Shoppers want to be able to connect with the brand and other customers.

ROI 52

ROI Connections Marketing Loyalty Programs 52

ShepHyken

JUNE 13, 2022

(CustomerThink) Some of us are old enough to remember when subscriptions were limited to just sports clubs, newspapers, and magazines. In 2009 only 18% of the value of the top 100 brands was in subscriptions. If you say the word “subscription,” most people think of magazines and newspapers. This grew to 29% by 2018. Not anymore!

2022 67

2022 Article Customer Service Magazine 67

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. In the latest State of the Contact Centre Report the vast majority of consumers (97%) and contact centre managers (98%) agree that customer service interactions have an impact on customer loyalty.

Loyalty 52

Loyalty Brands E-support Consumers 52

ShepHyken

AUGUST 28, 2023

My Comment: I love learning and reading articles about how iconic brands treat their customers. Brands like Amazon, Chick-fil-A, Ritz-Carlton, and others have “cracked the code” on the customer experience. This week, we start our Top Five roundup with another iconic brand to learn from, which comes from superstar Taylor Swift.

2023 62

2023 Article Customer Service Magazine 62

CSM Magazine

SEPTEMBER 28, 2021

Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practices for digital reputation management. The study included insights from 2,000 nationally representative consumers who visit a bar, restaurant, pub or hotel once every six months. Price Range.

Hospitality 52

Hospitality Consumers Social Media Hotels 52

CSM Magazine

AUGUST 4, 2022

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

ShepHyken

JUNE 14, 2021

Why Brands Must Embrace Personalization Before It’s Too Late by Katrina Wong. AdAge) Personalization is now table stakes, and according to a new study by Twilio Segment of 3,000 businesses and consumers, 75% of businesses feel the same. Forget Brand Loyalty. This article refers to that emotional connection as “intimacy.”

2021 93

2021 Article Customer Service Retail 93

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. For that reason, you must make sure that your company is continually welcoming to potential consumers and clients. Choosing a Good Name for Your Brand Is Important. This implies that all businesses must work very hard to draw in leads.

Brands 52

Brands Financial Social Media Consumers 52

CSM Magazine

SEPTEMBER 22, 2022

Businesses must integrate authenticity and ensure their brand’s voice addresses customers directly. New companies can take advantage of these ten detailed tips on how to build brand trust: What Is Brand Trust? Companies are faced with this question, but what is brand trust really? Tell a Product’s Story.

Brands 52

Brands 2022 Social Media Feedback 52

Maru Group

NOVEMBER 18, 2021

While consumers are aware of some fair-trade products, such as coffee, many have no knowledge of the fruit industry. While many consumers aspire to make sustainable choices, at the point of sale, they often don’t see past their own grocery cart. It has a new life partner now, sustainability, and together, they are making progress.

Insights 81

Insights Transportation Social Media Consumers 81

Beyond Philosophy

MAY 24, 2016

My friends at Keller Fay Group (Ed Keller and Brad Fay) have conducted research which once again demonstrates that everyday people, i.e. consumers, customers, suppliers and employees, can have a significant on the product and service vendor decisions individuals make in the marketplace. Michael Lowenstein, Ph.D.,

Brands 94

Brands Social Media B2B Government 94

CSM Magazine

JANUARY 30, 2024

As consumers, we are not merely transactional entities; we are individuals seeking experiences that resonate with us. Recognizing the pivotal role customer service plays in this quest is the first step towards a more rewarding consumer journey. They take the time to understand your unique needs, preferences, and history with them.

Customer Centricity 111

Customer Centricity E Commerce Exceptional Customer Service E-support 111

CSM Magazine

SEPTEMBER 7, 2022

This has led retail brands to investigate new forms of communicating with and serving customers, notably chatbots. Provide a platform for two-way communication: once, brands communicated to customers, with little opportunity for traffic to come back the other way. That only adds to brand understanding, trust, and loyalty.

Retail 52

Retail Communication Brands 2016 52

C Space

JUNE 3, 2020

The Brand Move Roundup – June 3, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Fourteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52

2020 Brands Social Media Financial 52

BirdEye

MAY 3, 2023

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. For a successful marketing campaign, businesses need the right marketing channel strategy to share their content and brand’s messaging with their target audience.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

ShepHyken

APRIL 25, 2022

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Magazine) What makes a brand essential?

Article 64

Article 2022 Customer Service Loyalty Programs 64

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. Utilize platforms like Instagram, Pinterest, and Houzz to allow you to share visually appealing content, connect with the target audience, and participate in design conversations.

Marketing 110

Marketing Social Media Advertising Workshop 110

Hallmark Business Connections

AUGUST 11, 2021

What has made the brand so successful (PetSmart acquired it for $3.35 If you’re looking for a way to make your brand stand out, consider zigging while others zag. That effective audience development tactic is why Johnson & Johnson-owned tampon brand, o.b., In a digitally dominated world, that means returning to direct mail.

Marketing 74

Marketing Magazine White Paper Social Media 74

Experience Investigators by 360Connext

JUNE 22, 2015

67% of consumers have used a company’s social media site for servicing, according to J.D. Many C-Level executives are only seen in glossy magazine articles or posed headshots and bios on the corporate site. Help your customers see what’s next and feel involved with the brand they love. It’s a means to an end.

Social Media 233

Social Media Engagement Magazine Innovation 233

CSM Magazine

MAY 22, 2018

Brands are failing to create the positive, emotive experiences that drive customer loyalty. New research from NewVoiceMedia reveals that 42 percent of UK consumers left a business last year due to poor customer service. connection with a customer service agent, they’d be more likely to do business with that company again.

Poor Customer Service 53

Poor Customer Service Consumers Customer Service Social Media 53

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus.

2020 52

2020 Brands Hospitality Entertainment 52

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Magazine 92

Magazine Marketing Social Media Consumers 92

BirdEye

APRIL 18, 2023

These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. Connect and partner with local influencers Influencer marketing isn’t only for the top brands. In this blog post, we’ll share 25 local advertising ideas to help you reach those goals.

Advertising 98

Advertising Social Media Events Magazine 98

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what? in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

NetBase

JUNE 13, 2019

Among the other spring occasions brands have to work with – both for selling and connecting to social audiences – are weddings. With June a particularly big month, with 12 percent of couples walking down the aisle, what can brands learn and leverage, whatever their category? How Do Weddings Touch Your Brand?

Brands 52

Brands Magazine Fashion Hospitality 52

Avaya

JUNE 9, 2016

Trying to be positive, I texted back that they were okay, but that he might want to consider another shoe or even another brand. Interestingly, he declined and said he would wait for his favorite manufacturer to issue another new shoe—he has bought the same brand for years and wouldn’t even consider another one.

Brands 40

Brands Customer Experience Magazine Social Media 40

CSM Magazine

DECEMBER 20, 2021

The need for a powerful brand has never been clearer: companies with top brands significantly outperform their peers , and now, more than ever, purchasing decisions revolve around what a brand means and stands for. Brand building requires research, investment, and innovative approaches.

Brands 52

Brands Social Media Reference 2018 52

CSM Magazine

JANUARY 13, 2022

PCI Pal survey compares opinion between consumers and contact centre professionals in the UK and USA. The survey found however that personal service remains king for UK-based consumers, with a collective 59% preferring some form of person-to-person contact if they have an enquiry about a product, prior to purchase.

Consumers 52

Consumers Customer Service 2021 Customer Service Representative 52

C Space

SEPTEMBER 10, 2020

The Brand Move Roundup – September 10, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. The card is restricted to Jersey and will not work off-island or online.

2020 40

2020 Brands Retail Government 40