InMoment XI

DECEMBER 13, 2022

My name is Ton Luijten, Customer Success Director + Data Science Lead in APAC—and in this post I’ll help you unlock a new take on ROI —through failure demand. When we manage client programs at InMoment, return on investment (ROI) is always top of mind. Let’s take a look at how considering failure demand can help you prove ROI.

ROI 493

ROI Call Center Return on Investment Measurement 493

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492

Brands ROI Social Media Return on Investment 492

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 269

ROI Measurement Brands Net Promoter Score 269

InMoment XI

DECEMBER 6, 2022

Steve Grossrieder, CEO of JAX Tyres & Auto, and Jess Gill, Chief Customer Officer for Craveable Brands, know exactly what it takes to keep franchisees inspired, and make sure experience programs stick across the organization. . Expert #2: : Jess Gill, Chief Customer Officer at Craveable Brands (Oporto, Chicken Treat, Red Rooster).

Chief Customer Officer 491

Chief Customer Officer Brands NPS Customer Centricity 491

InMoment XI

APRIL 18, 2023

All brands know that customer experience is important—delighting customers is the name of the game. Medicare appointed cross-functional squads that took customer insights (using data to back it up) and then tested which insights would have the biggest impact before deciding which CX initiatives to invest in.

ROI 260

ROI 2023 Events Insurance 260

InMoment XI

MAY 3, 2024

Listening to ALL Customer Signals Foot Locker’s CX programme, run by InMoment, is fueled by a wide range of customer signals that provide valuable insights into customer behaviour and preferences. These include: Surveys: Structured feedback mechanisms to gather comprehensive insights into the customer experience.

Retail 260

Retail Return on Investment ROI Customer Centricity 260

CloudCherry

SEPTEMBER 19, 2018

As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights. When left unaddressed, you risk losing trust, brand loyalty, and eventually open doors for competitors to lead your customers to their storefronts. .

ROI 256

ROI Financial CEM Metrics 256

Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . It’s not enough to just add another channel to gather customer insight.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

InMoment XI

AUGUST 3, 2022

Therefore, along with the refreshed brand, came a refreshed customer experience program. Here are the 4 ways they refreshed a stale customer experience program: Going from Measuring to Improving Getting the Right Insights to the Right People Turning Intelligence into Action Proving ROI Using Purpose-Driven Results.

Customer Experience 529

Customer Experience Guest Experience Return on Investment ROI 529

CloudCherry

SEPTEMBER 19, 2018

As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights. When left unaddressed, you risk losing trust, brand loyalty, and eventually open doors for competitors to lead your customers to their storefronts. .

ROI 225

ROI Financial CEM Metrics 225

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business. There is greater ROI when the holistic customer journey is the focus. The number of insights gleaned from the data.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

GetFeedback

DECEMBER 2, 2019

Use other business knowledge to find the ROI of your CSAT initiatives. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. . But your best customers will also spend more on your brand! These advocates also visit the brand more often.

ROI 195

ROI Customer Satisfaction Loyalty Measurement 195

InMoment XI

NOVEMBER 16, 2023

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

Workshop 596

Workshop 2023 Healthcare Travel 596

InMoment XI

OCTOBER 18, 2023

After a successful XI Forum Europe featuring 9 EMEA customer experience experts , 200+ engaged delegates, 8 insightful workshops, and plenty of networking, it’s safe to say that the event was a hit! That means capturing insights from every touchpoint and channel.

Customer Experience 260

Customer Experience 2023 ROI Return on Investment 260

ClearAction

JANUARY 8, 2024

Insights Utilization Rate Drives Growth Through Customer-Centric Organizations Lynn Hunsaker Customer-centric organizations use experience insights as the basis for each work group’s thinking and actions. Insights spur creativity for differentiation. 24 Ways to Boost 2024 CX ROI. Why does this drive growth?

Customer Centricity 62

Customer Centricity Insights ROI Chief Customer Officer 62

InMoment XI

JULY 19, 2023

Customers have high expectations when it comes to interactions with brands, and delivering exceptional experiences has a direct impact on loyalty, satisfaction, and overall business success. By analyzing customer data, conducting surveys, and studying customer feedback, they uncover valuable insights that can drive transformative changes.

Customer Experience 260

Customer Experience ROI Customer Centricity Omnichannel 260

InMoment XI

APRIL 23, 2024

True excellence in customer experience (CX) demands more than just understanding and insights; it requires actionable strategies that drive tangible results. InMoment’s Integrated CX offers a transformative pathway to success, encompassing Strongest Signals , Richer Insights , and Smartest Actions.

Social Media 260

Social Media Insights Feedback Loyalty 260

SurveySensum

SEPTEMBER 25, 2023

Identify promising platforms and determine the type of video content suitable for these platforms: Customer feedback can provide valuable insights into which platforms your target audience is using and what type of video content they prefer. These are real-time insights that can be used to make immediate changes to your content strategy.

ROI 52

ROI Feedback Marketing Social Media 52

BirdEye

MAY 13, 2024

That’s precisely what audience insight tools do. With audience insights tools, you gain a competitive advantage, ensuring you hit the bull’s eye with every piece of content you produce. Dive into this comprehensive guide to learn everything you need to know about audience insights tools.

Insights 62

Insights Social Media 2024 Multi-Channel 62

Alida

OCTOBER 23, 2017

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality.

ROI 153

ROI Customer Relationships Insurance Advertising 153

Alida

JULY 11, 2018

In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience. Canadian Tire: Use insight to meet the needs of different customers. Jamieson Laboratories: Make insight a true strategic partner.

Insights 141

Insights Brands Banking ROI 141

InMoment XI

MARCH 25, 2024

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. It’s an opportunity that your company can capitalize on today. What is Predictive Analytics?

Customer Experience 260

Customer Experience Social Media E Commerce Retail 260

CSM Magazine

JUNE 20, 2023

But when it comes to maximizing ROI, it should be at the top of your list. Digital marketing Return on Investment (ROI) is the measure of the effectiveness of marketing campaigns and strategies in generating profit. Moreover, ROI is a metric used to calculate the financial gain or loss from an investment.

ROI 52

ROI Customer Service Marketing Social Media 52

InMoment XI

AUGUST 31, 2023

Here are five reasons why you should save your spot today: Reason #1: Embrace ‘Integrated CX’ for Your Brand Ever heard of integrated CX? Integrated Insights : Delivering both leading innovative technology and strategic expertise to deliver ROI. Your chance to learn from the best is here – seize it!

2023 260

2023 Workshop 2024 Events 260

InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers.

Management 346

Management Marketing Social Media Feedback 346

Thematic

FEBRUARY 27, 2024

When you're asked to prove ROI, that's often when things get tricky. Why Your CX Success Stories May Not Be Convincing Paul Stevenson , a leader in Customer Experience strategy, emphasizes that it's about showing the impact of what your brand does, not just what the brand says.

ROI 62

ROI Customer Experience Metrics Net Promoter Score 62

InMoment XI

AUGUST 25, 2023

73% of customers say that a good customer experience is one of the biggest deciding factors for brand loyalty. Proving the ROI of Your CX Program In an era marked by economic challenges, it is important that you embark in designing, actioning, and proving an ROI focused experience program.

ROI 260

ROI Net Promoter Score Webinar Financial 260

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. Even so, experience managers grapple with demonstrating ROI. The secret to the ROI and tenure dilemmas (and much more!) Lost ROI on customer acquisition cost. What’s the secret to these dilemmas? Customer Success + Loyalty programs.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

InMoment XI

FEBRUARY 12, 2024

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. Here are the three main elements of integrated CX: Ability to connect data from everywhere Richer insights Smarter Actions 1.

NPS 260

NPS Net Promoter Score Effort Score ROI 260

Thematic

FEBRUARY 27, 2024

Why Your CX Success Stories May Not Be Convincing Paul Stevenson , a leader in Customer Experience strategy, emphasizes that it's about showing the impact of what your brand does, not just what the brand says. It typically includes four perspectives: • Financial: Traditional metrics like revenue, profit, and ROI.

ROI 62

ROI Customer Experience Metrics Net Promoter Score 62

2020 Research

APRIL 17, 2023

Imagine this: You’ve invested countless hours into crafting your brand. Enter brand tracking – a game-changing tool that empowers you to navigate the intricacies of consumer perception. What Is Brand Tracking? But how can you accomplish this with ease and speed? Ready to find a tracker solution that suits your needs?

Brands 89

Brands Consulting ROI Consumers 89

InMoment XI

OCTOBER 17, 2023

We understand it may seem intimidating, but over our 19 years of experience helping the world’s most popular brands ace their customer experience, we’ve learned a few things about how to systematically and strategically review your CX program, and pinpoint the actions you need to take for success. Still Unsure of How to Get Started?

Customer Experience 493

Customer Experience Net Promoter Score ROI NPS 493

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI 2019 NPS Metrics 123

Alida

SEPTEMBER 30, 2016

From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. TWEET THIS STAT ).

ROI 254

ROI 2016 E-support Sports 254

BirdEye

JANUARY 25, 2024

In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. Instead of creating designs for each review, you can ensure these auto-generated posts are on-brand with eye-catching pre-built templates. This dilutes brand recognition and risks confusing followers.

Social Media 109

Social Media Brands Multi-Channel Demo 109

InMoment XI

FEBRUARY 2, 2024

The event brought in senior leadership from analytics, CX, insights, and VoC programs from 44 different brands, all with the common goal: sharing how integrated CX is making groundbreaking changes to their companies, customer experiences, and the market as a whole.

Hospitality 260

Hospitality Call Center Retail NPS 260

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Only one-third!

ROI 98

ROI E Commerce Metrics E-support 98