BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

JUNE 5, 2020

Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise. AT&T, HBO Max, Peacock, Hulu and Quibi offer ways for brands to reach more consumers. 52% of all online brand discovery still happens in public social feeds.

Innovation 73

Innovation Brands Social Media Advertising 73

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality. It can take years to build a brand, but just one wrong tweet to shatter that image.

Brands 141

Brands Customer Experience Advertising 2011 141

Retently

APRIL 5, 2024

Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions. Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 40

Entertainment Social Media 2019 Sports 40

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Gartner estimates that 80% of an enterprise’s data is unstructured , living in emails, social media posts or other documents. Published on: April 11, 2018. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Insights Brands 50

Maru Group

MARCH 16, 2021

But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.

Sports 52

Sports Innovation Events Social Media 52

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Kiley Robbins – Manager of Fan Engagement and Growth Marketing, Relevent Sports Group. Brands have to embrace and work with this shift.

Social Media 43

Social Media Brands Sports 2015 43

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Sports Social Media 82

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Insights Should Inform. There are always useful nuggets to uncover, as agency ici Barbès would say.

Social Media 45

Social Media 2018 Sports Brands 45

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media 2019 Banking Sports 62

NetBase

SEPTEMBER 11, 2020

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in today’s business landscape. subscribers in the U.S,

Social Media 98

Social Media Sports E Commerce Retail 98

BirdEye

JUNE 21, 2023

With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. What started as just another producer of luxury sports cars has become the most dominant supplier of electric vehicles in the world.

Social Media 98

Social Media Hotels Competitive Advantage Marketing 98

ProProfs Chat

APRIL 17, 2020

Businesses big and small are leveraging the power of holding live events to maximize brand value, drive revenue, and improve customer experience. Be it a small gathering, conference, sports event, fundraisers, trade shows, capturing the valuable feedback has become essential for businesses, associations, or even non-profit organizations.

Events 83

Events Insights Seminar NPS 83

Brandwatch CX

OCTOBER 3, 2022

Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. Best Free Social Media Influencer Tools.

Marketing 83

Marketing Social Media 2008 Metrics 83

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Customer Experience Sports Customers 52

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Ultimately, non-technology focused moments throughout the customer journey will have the biggest impact on your brand’s ability to form relationships with customers.

Technology 54

Technology Brands Voice of Customer Communication 54

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface.

2019 71

2019 Engagement Entertainment Sports 71

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Cleaning Up Online with Playful Engagement. Real-time Alerts.

Consumers 67

Consumers Engagement Social Media Sports 67

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

Kustomer

JUNE 7, 2023

CX involves both direct interactions initiated by the customer, and also indirect interactions the customer has with the organization: for example, when a customer sees a wealth management company’s advertisement on a billboard or follows a bank on social media. It’s important to remember that CX is a team sport.

Financial 98

Financial Banking Social Media Customer Satisfaction 98

C Space

JULY 9, 2020

The Brand Move Roundup – July 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 40

2020 Brands Social Media Fashion 40

Gainsight

MARCH 15, 2024

For most businesses, you already have a thriving community of interested and engaged customers around your brand—and harnessing your existing resources and relationships can power up a thriving community almost overnight. This is exactly what happened at HoneyBook, the client flow management platform empowering independent businesses.

Webinar 52

Webinar Sports Social Media ROI 52

SurveySparrow

APRIL 28, 2023

In the 21st century, consumer buying behavior research has continued to evolve, with researchers exploring the impact of technology on consumer behavior, including the rise of e-commerce and social media, and mobile devices on the shopping experience. Gender: Men and women may have different preferences regarding products and services.

Consumers 52

Consumers E Commerce Advertising Social Media 52

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. All stories are free to stream on desktop, laptop, phone or tablet.

2020 52

2020 Brands Hospitality Entertainment 52

SurveySparrow

OCTOBER 6, 2022

Brands divide its customers based on psychographic segmentation. The way we buy, the careers we choose, the brands we are loyal to, and even the movie stars that we look up to are determined by this. If a beer brand discovers that its customers enjoy watching sports, it can use this in its ad campaigns. Social media.

Definition 52

Definition Sports Fashion Social Media 52

NetBase

NOVEMBER 13, 2019

A day full of social analytics expertise from industry leading brands and equally impressive participants seeking in-depth answers. Our CMO, Paige Leidig kicked off our 10th NetBase LIVE to a packed, high energy room of attendees joining us from across the globe: Keynote on The Human Brand. High expectations all around.

Sports 40

Sports Social Media Presentation Workshop 40

Smith+co CX

AUGUST 26, 2015

Havas Media has recently surveyed 300,000 people regarding the meaningfulness of 1000 brands across 12 different industries. Their research focussed on how people perceive each brand as well as measuring the drivers including market outputs and both personal and collective outcomes that contribute to a brand’s meaningfulness.

Brands 42

Brands 2015 Sports Hotels 42

C Space

JULY 21, 2020

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. on July 21.

2020 52

2020 Brands Transportation 2002 52

Eptica

AUGUST 11, 2015

Similarly, Steve Peters , a high profile sports psychiatrist and author of The Chimp Paradox , has identified the importance of managing emotional parts of the human ego to support performance in everyday life as well as sport. Customer service is no different. Building an emotional connection with customers isn’t easy.

Customer Engagement 88

Customer Engagement Engagement Social Media Sports 88

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

SurveySensum

DECEMBER 26, 2023

They provide varied insights that highlight the nuanced relationship between these key elements while emphasizing the significance of incorporating valuable product feedback into the equation through a robust product feedback platform. I will also add that #cx is a team sport. I feel more connected to them as a brand.

Customer Service 52

Customer Service Exceptional Customer Service Loyalty Demo 52

C Space

SEPTEMBER 3, 2020

The Brand Move Roundup – September 3, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19.

2020 40

2020 Brands Sports B2C 40

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . The insights and strategies we received from these 24 experts were enlightening. Check out the list below. It seems like such a no-brainer.

B2C 49

B2C Customer Retention Brands Social Media 49

SurveySparrow

JULY 19, 2022

Organizations with a voice of the customer program enjoy 55% greater customer retention rates and sport 292% greater employee engagement rates, according to this report. It’s a process in which you gather, analyze, and act on insights into your customer’s needs, preferences, and limitations. social channels. Other benefits.

Definition 52

Definition Net Promoter Score Voice of Customer Feedback 52