eglobalis

JUNE 12, 2023

The Rising Tide of Brand Purpose in B2B , The time of brand purpose The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

B2B 333

B2B Brands Customer Relationships Measurement 333

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. But the great brand realignment isn’t over. Why Loyalty Matters.

Loyalty 95

Loyalty Brands 2022 Loyalty Programs 95

ShepHyken

FEBRUARY 5, 2024

This episode of  Amazing Business Radio with Shep Hyken  answers the following questions and more:    What are the latest trends in loyalty programs? How has the traditional concept of loyalty program evolved? How do loyalty programs impact a customer’s purchasing decision? You spend a dollar and earn a point.

Loyalty Programs 87

Loyalty Programs Loyalty Fashion Financial 87

BlueOcean

DECEMBER 13, 2022

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Beyond Philosophy

FEBRUARY 15, 2024

Of course, learning about how your present experience evokes emotions doesn’t have to rely on technology. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy.

Connections 88

Connections Loyalty Brands 2005 88

InMoment XI

JULY 23, 2024

Brands that prioritize this aspect of business often find themselves leading the market, while those that neglect it struggle to compete in a crowded landscape. Put simply, ecommerce customer experience encompasses every interaction a customer has with your brand online. What is Ecommerce Customer Experience?

E Commerce 260

E Commerce Measurement Customer Experience E-support 260

InMoment XI

FEBRUARY 13, 2017

Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece of the puzzle. View Article

Loyalty 478

Loyalty Brands Marketing Presentation 478

Beyond Philosophy

FEBRUARY 9, 2024

We also discuss how training, AI technology, and tried and true low-tech mystery shopping can help, too. The post How to Connect With Your Customers on an Emotional Level and Drive Brand Loyalty appeared first on Beyond Philosophy.

Connections 88

Connections Loyalty Brands Customers 88

C3Centricity

SEPTEMBER 17, 2024

CPG leaders (Consumer Goods Companies) understand that delivering exceptional consumer experiences is crucial for distinguishing their brands. This strategy is particularly vital for CPG companies given the direct impact on consumer choices and brand loyalty. times faster than industry peers.

E Commerce 62

E Commerce Loyalty Social Media Consumers 62

Doing CX Right

FEBRUARY 12, 2024

Uncover what sways consumer loyalty and actionable strategies. The post The Great Debate: Price Versus Customer Service in Securing Brand Loyalty appeared first on Doing CX Right. Does price and deals win repeat business or customer service experiences? Read expert views now.

Loyalty 64

Loyalty Brands Customer Service Consumers 64

GetFeedback

NOVEMBER 19, 2018

The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Although there are newer versions of the conversion funnel that track the Retention stage at the end, there’s an even better method of measuring and maintaining customer retention: the loyalty loop.

Loyalty 220

Loyalty Net Promoter Score NPS Customer Retention 220

CloudCherry

JULY 25, 2018

The MIT Technology Review: Getting To Iconic report is based on surveys conducted with over 550 business executives at global firms—including retail, IT, logistics, healthcare, IT, and more— in over 30 countries between May and July 2017. Optimizing technology. Likelihood to use leading-edge technology solutions.

Technology 170

Technology Brands Customer Experience Omnichannel 170

TechSee

MAY 19, 2021

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. New Technologies to Improve Customer Service. Let’s take a look at some of the hottest new technologies that are improving customer service this year.

2021 159

2021 Technology Customer Service Competitive Advantage 159

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. Investment in Technology and Innovation Although technology is a tool to better CX, and is not more crucial than culture, strategy, and execution, it is an enabler of a better CX.

Customer Experience 418

Customer Experience Innovation Customer Centricity Culture 418

eglobalis

APRIL 24, 2023

$402bn is on the table for brands that simplify their CX and EX – Customer experience The post U$ 402bn is on the table for brands that simplify their CX and EX – here’s why appeared first on Eglobalis.

Brands 339

Brands Customer Experience Customer Relationships Measurement 339

BlueOcean

AUGUST 9, 2021

The adoption rate of new and evolving technologies accelerated at unseen speeds—resulting in 10 years’ worth of change within a mere 10 months. Contact center technologies are certainly in the mix of acceleration. We dug into their sentiments and expectations about the future of five key contact center technologies.

Contact Center 156

Contact Center Technology 2024 Healthcare 156

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Beyond Philosophy

DECEMBER 14, 2023

However, when they showed me the repeat business stats, what I saw wasn’t loyalty; it was inertia. The problem lies in the assumption that ALL repeat business is motivated by loyalty. Let’s begin by defining customer loyalty and inertia. Take a moment to consider to whom in your life you feel loyalty.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands Webinar 75

C3Centricity

MAY 12, 2024

Here are twenty ways to get started, together with best-in-class examples, but I’d love to hear how you delight your own customers and turn satisfaction into loyalty. It’s about creating an unforgettable positive experience that fosters loyalty and word-of-mouth promotion. I know I have!

Loyalty 69

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 69

CSM Magazine

JULY 2, 2024

The key is finding a technology partner who can help you leverage your solution across all contact channels seamlessly. ” The ContactBabel report doesn’t shy away from addressing the bottom line. The report also tackles the age-old question of voice-versus-digital channels.

Loyalty 52

Loyalty 2024 Effort Score Roadmap 52

Forrester's Customer Insights

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success.

Loyalty 46

Loyalty Technology Blog Brands 46

Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Even as technology becomes more integral and upfront in the process, people are still looking for that people-to-people experience.

Sales 105

Sales Loyalty White Paper Contact Center 105

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

CSM Magazine

NOVEMBER 28, 2022

Read on to learn more about how recognizing your military base can help boost brand loyalty: Word-of-Mouth plays a major role in this community. The military is a segment of the population that has a deep sense of loyalty to their country and its brand. Here is how it can help: Offer a discount. Conclusion.

Customer Base 52

Customer Base Loyalty Brands Customers 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. It is even harder to build consistent loyalty throughout your customer base.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Totango

JULY 6, 2021

Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Customers who don’t feel committed to your brand are more likely to churn and spread negative word-of-mouth. What Is Customer Loyalty? Customer loyalty is your clients’ commitment to your brand.

Loyalty 112

Loyalty Net Promoter Score Measurement NPS 112

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

SurveySensum

AUGUST 20, 2024

Using NPS to measure customer satisfaction and loyalty is a simple but effective way to make improvements based on real feedback. Build Loyalty through Community Engagement Credit unions strategically engage with their community to build loyal members. Are you struggling to gauge your customers’ true satisfaction?

NPS 52

NPS Loyalty Banking Omnichannel 52

SurveySensum

JULY 17, 2024

Creating such an impact cannot be with one-time users, it requires an army of loyal customers who are not only loyal to the brand but also are volunteer brand advocates. Verizon Loyalty Discount Program While not widely advertised, Verizon utilizes targeted loyalty discount programs offered directly to prepaid customers.

NPS 52

NPS Wireless Loyalty Telecommunications 52

TechSee

FEBRUARY 2, 2022

Companies are investing in their call centers to differentiate and personalize their brand and improve overall operational efficiency. And as with most things, all roads lead to technology. . What Is Call Center Technology? Advanced call center technologies go way beyond handling incoming or outgoing calls. With 56.8%

Call Center 124

Call Center 2022 Technology Social Media 124

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. CX leaders need to present strong business cases for every step of their journey. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

Beyond Philosophy

FEBRUARY 14, 2020

One of the other ways social media changed our lives is in how we interact with brands. Platforms like Facebook, Instagram, and Twitter gave us direct access to brands in a way we hadn’t had before. It describes how we interact with brands over several different channels in various ways, including social media.

Technology 195

Technology Social Media 2016 Interaction 195

Optimove

DECEMBER 21, 2023

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Key takeaways: Consumers are subjected to marketing fatigue across industries.

2023 111

2023 Consumers Brands Marketing 111

Beyond Philosophy

FEBRUARY 21, 2020

Where AI Meets CX: The Remarkable Future for Humanizing Brands. One area that we see interesting applications of AI Technology is the brand personification and social media management. Brand personification represents how the values of your brand become a persona that interacts with customers in this way.

Brands 158

Brands Social Media 2016 Interaction 158