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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Why is this important?

Marketing 260
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. It involves the use of various metrics and methods to gain valuable insights into how customers perceive and interact with a business.

Insights 324
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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Using information from unstructured data, companies can gain valuable insights into how to improve their brand, products, services, and overall customer experience. Why is Social Media Important?

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Turning Customer Feedback into a Competitive Advantage: Insights from Top Brands

SurveySensum

Thanks to the Internet and digital marketing, businesses can now sell to a much bigger audience. All this makes customer feedback one of the most valuable tools for brands to gain a competitive advantage. You only need to collect the feedback, analyze it, and turn it into an advantage.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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Lendingtree: transforming the loan market experience with Thematic insights

Thematic

Getting in-depth insights from customer comments As the Head of Insights, Lee needs to identify what matters most to customer segments and understand why. After struggling to get useful text analysis insights from their customer experience management platform, Lee started to scour the market for alternatives.