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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Why is this important?

Marketing 260
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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Retail 52
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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Then there is the technical integration effort, and finally the collaborative marketing planning to promote the new partnership. This is a major opportunity cost for every loyalty program.

Loyalty 52
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I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

This connection between consumer and brand is much deeper and more meaningful than a singular experience; therefore, it has a greater potential impact on long-term loyalty, advocacy, and value. And that’s where true brand loyalty is born. A Few Examples from Best-In-Class Brands. is about so much more than a brilliant piece of jewelry.

Brands 493
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13 Proven auto repair marketing strategies to boost sales

BirdEye

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Sales 52
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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

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5 Top Customer Service Articles For the Week of December 28, 2020

ShepHyken

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. Mastercard: Consumer Experience Is Loyalty’s New Currency by PYMNTS. It Starts at the Top!

Article 142