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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.

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The 2020 Global Social Media Market Survey is Here!

NetBase

Many marketers are relying on advanced social media analytics intel combined with powerful social media listening capabilities to inform strategy. We’ve uncovered that and more in our 2020 Global Social Media Market Survey report. Global Marketers Share Social Media Analytics Understanding.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

With 72% of consumers expecting their problems to be solved instantly upon contacting customer service, you need a CRM that can keep pace with increasingly complex consumer preferences. Eighty-one percent of consumers under the age of 35 have used chatbots and we anticipate that number to continue rising. Social Listening.

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Social listening vs social monitoring: The key differences

BirdEye

Social listening and social monitoring are often used interchangeably, but there are some big differences between the two. By understanding these differences, companies can create highly effective marketing strategies and gain a better understanding of their social media presence.

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4 Social Media Monitoring Tools for Tracking Your Brand

ReviewTrackers

They’re posting comments and creating conversations on channels like Yelp, Google, and TripAdvisor, on social media sites like Facebook and Twitter, as well as via status updates, check-ins, hearts, thumbs up/down, and tweets. Hootsuite helps you manage your social media marketing in one place.

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Social Media Industry Report 2019: Media & Entertainment

NetBase

What dictates consumersmedia consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.