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New Study: Why Emotional Connection is Essential for Customer Loyalty

GetFeedback

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. But this does not need to be done on an individual level with each customer. Sustaining these connections goes both ways.

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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. The problem, however, is those efforts are wasted if the new connections don’t stick. Customers expect (and deserve!) But be careful with these programs.

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5 Ways for Grocery Retailers to Revamp Their Loyalty Programs in 2021

Oracle

To win and retain customers in the future, grocery retailers must respond to increasing customer expectations around convenience, flexibility, and value. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. supermarket.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

For example, a sales associate could have access to a customer’s online wish list or purchase history in order to provide personalized assistance. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business.

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3 Ways Retailers Can Leverage Loyalty Programs for Growth

Oracle

Smart brands exceed customer expectations at every interaction and remember customers don’t think in terms of channels as marketers do. Loyalty programs will act as a key differentiator for brands and can be used to better connect with customers and foster an engaged community.

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What Type of Relationship Do Your Customers Expect From You?

Beyond Philosophy

Relational types are long-term and built on an emotional connection and brand loyalty, with a focus on value rather than price. Or where, from a customer’s perspective, it can feel creepy. My colleague received a handwritten thank you note on a plane during a flight thanking him for being part of their loyalty program.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

After the stay, hotels can leverage AI-powered chatbots to collect customer feedback and resolve outstanding issues. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Intelligent Digitized Experiences Hotel guests expect an experience. Access 1/19/24.

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