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Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

Reviewing customers’ online experience is one of the most common ways we at 360Connext help our clients. It’s part of out trademarked process called Customer Experience Investigation, which covers everything. If the experience you provide is disconnected, confusing, painful… they know they are free to date others.

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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119
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Luxury Retail: Three Elements to Closing the Physical and Digital Experience Gap

InMoment XI

This once a year occasion means customers are looking for the perfect gift for someone special—and the best deals they can find for the best and most luxurious products on the market. Physical and online shopping experiences are significantly different, so you need to collect and analyze feedback from both channels.

Retail 529
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QR Code Marketing for Mobile First Brands 

Optimove

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. A frictionless user experience. Long and short? The result?

Brands 52
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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.

Hallmark Business Connections

All that’s to say, it might be a good idea to consider marketing to Baby Boomers — and if you already have a high rate of Boomer buyers, you better start working hard to retain them. Here are three strategies you can employ when marketing to Boomers during the pandemic (and beyond). Create a seamless offline-to-online experience.

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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).