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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119
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The Complete Retail Customer Experience Guide

InMoment XI

It can be argued that the customer experience is more important in retail than any other industry. The retail customer experience is also a complex one. It encompasses the in-store experience just as much as it does the online experience. What is the Retail Customer Experience? Let’s examine a few: 1.

Retail 260
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Digital Experience: Meeting Customer Expectations

InMoment XI

And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. It sets the tone for the entire company/consumer relationship.

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QR Code Marketing for Mobile First Brands 

Optimove

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. A frictionless user experience. Long and short? The result?

Brands 52
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Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.

Hallmark Business Connections

And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong , the 50-plus segment of shoppers commanded more than half of all consumer spending pre-pandemic. And even though the pandemic caused many consumers to tighten their belts, Boomers were the least likely to report financial insecurity.

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Top 5 Customer Service & CX Articles for Week of March 4, 2024

ShepHyken

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. Overall, the report is optimistic.

2024 60
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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby).