Net Promoter Score® 101: The Complete Guide
Lumoa
APRIL 3, 2018
Whom would you consult if you were choosing a hairdresser's saloon or a new car to buy? The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. For example, if 65% of your customers are promoters and 12% are detractors, NPS is 53. ??
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