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Download the eBook: Can Tech Help Battle Problematic Gambling? 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: March marks Problem Gambling Awareness Month in the US. Responsible gambling tools are emerging as trust and loyalty boosters, with 75% of players appreciating their inclusion, Optimove survey reveals. appeared first on Optimove.

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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

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Using AI to Drive Customer Loyalty: Insights from the 2024 Consumer Perspectives on AI-Driven Brand Marketing Report

Optimove

Why It Matters: The majority of today’s consumers are embracing the use of AI in marketing — which is great news for retailers. The future looks bright for AI-driven brand marketing, according to Optimove’s 2024 Consumer Perspectives on AI-Driven Brand Marketing Report. Of the 305 U.S. A quarter of respondents were indifferent.

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2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Optimove

The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year. Plus, typically budget-conscious consumers are willing to invest more in educational needs, a significant increase compared to other shopping periods such as holidays, summer, and Mother’s Day.

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Power up Your Productivity to Drive Experience Improvement

InMoment XI

Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits. Download the full summary of our XI Forum Europe 2023 here

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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally? Does reputation affect consumer choices?

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Unlock The 3 Key Net Promoter Score Drivers

InMoment XI

By using the Net Promoter Score system as your compass, you can gain a better understanding of what drives customer loyalty and satisfaction. They are crucial for creating and maintaining a positive customer experience, ultimately leading to customer satisfaction, loyalty, and business success. Take The Lead!