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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Most organizations, when defining their customer touchpoints, list things like: Billboards.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The panelists engaged in insightful discussions, sharing their organisational challenges and best practices, while attendees were to engage in polls aimed at answering three key questions on preparedness, challenges, and changes related to Consumer Duty.

Consumers 492
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How Voice of Customer (VoC) Programs Revolutionize Compliance in Financial Services

InMoment XI

VoC programs come to the rescue by capturing both solicited and unsolicited feedback from members and employer surveys at critical touchpoints in their journey. Customer-Centric Improvements: Insights from VoC guide firms in making customer-centric improvements, preventing issues from arising in the first place.

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Creating Customer-Centric Videos: A Step-by-Step Guide

SurveySensum

It should go beyond providing a transactional exchange and extend into creating a seamless, positive, and memorable interaction at every touchpoint. This extends to how you engage with them visually and emotionally In this case, creating customer-centric videos is an essential strategy for modern businesses.

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How to Improve Customer Centricity in Hospitality

C3Centricity

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. While I agree with the importance of relationships, I believe that what we should be talking about is engagement. Brand #Marketing #Engagement Click To Tweet. The title of this week’s post might surprise you.