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Three Keys to Effective Customer Journey Mapping

Michelli Experience

This the third in what I am planning to be a four-part series on service design, persona-based customer journey mapping, activating customer journey maps, and optimal future experience visioning. The same is true with customer journey maps.

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How to stop customers changing their minds

MyCustomer

Colin Shaw discusses how a sophisticated customer journey map can provide the insight needed to understand how the customer thinks and feels.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

The report also explains that advanced technologies, like AI and machine learning, also enhance the efficiency and impact of CS teams by: Extracting actionable insights from customer data to prompt customer-centric business decisions. Refining post-sale strategies to better understand and meet the needs of customers.

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The next generation: Leveraging customer success to drive value

Totango

Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango. However, a customer’s health score is constantly shifting.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. This statistic alone shows a significant shift in potential customer journeys. What would make your life easier?

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8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

These are often done separately from one another, and are not usually guided by the customer journey to manage timing or prevent survey fatigue. Organize all surveys by stage of the customer journey in which the customer receives it. Even a basic set of journey stages is okay here.

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3 Questions To Guide Your “New Normal” Customer Experience Strategy

Kerry Bodine

As with employee and stakeholder interviews, one-on-one interviews will enable you to listen for emotional responses and dig into issues that customers bring up during your conversations. Just don’t rely solely on this research method. Just don’t skip those interviews!