article thumbnail

3 ways of calculating the ROI of customer relationship intelligence

Alida

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. Ongoing customer engagement results to higher research output and lower expenses.

ROI 153
article thumbnail

Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

Banks possess significant—often untapped—portfolio and customer data that can be leveraged to target available segments and customer bases ripe for deposit acquisition. Operating accounts, with their tie to treasury services and various financial flows, possess a high level of stickiness.

Banking 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

Banks possess significant—often untapped—portfolio and customer data that can be leveraged to target available segments and customer bases ripe for deposit acquisition. Operating accounts, with their tie to treasury services and various financial flows, possess a high level of stickiness.

Banking 52
article thumbnail

Deposit Growth Strategies for Banks: Building Lasting Customer Relationships with Treasury Management

West Monroe

Banks possess significant—often untapped—portfolio and customer data that can be leveraged to target available segments and customer bases ripe for deposit acquisition. Operating accounts, with their tie to treasury services and various financial flows, possess a high level of stickiness.

Banking 52
article thumbnail

The State of Customer Experience in Financial Services: Where Do We Go From Here?

CSM Magazine

Financial services leaders are increasing their focus on digital-first initiatives to optimize the customer experience and increase retention and loyalty – a trend that emerged out of pandemic necessity and became a preference that is here to stay. AI is the common thread that untangles the more cumbersome parts of customer engagement.

article thumbnail

50+ Customer Engagement Statistics for 2020

ProProfs Chat

And, these, in turn, will help your company create strategies that will strengthen your customer engagement process even further. In this blog, we aim to collate various customer engagement statistics in one place that will give you an idea about various aspects of engagement with customers. Let’s dive in!

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. The challenge is to focus on nurturing customer relationships and prioritizing existing customers rather than hunting down new ones.