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Lets really understand what Customer Engagement is and how to improve it

Beyond Philosophy

Vijay, one of our listeners, drew my attention to a deficit in my content regarding customer strategy. He asked if we had anything on customer engagement. In a recent podcast with Customer Experience pioneer Joe Pine, we explored the idea of time well spent. .” Check it out here.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

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Customer Engagement: From Core Competencies To Business Outcomes

Kerry Bodine

In a recent survey of 1500+ marketing leaders, customer engagement platform Braze found that three of the top four challenges that marketers face related to customer engagement revolve around data: Collecting, integrating, and managing data (32% of respondents listed this as a concern). Second pop quiz!

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

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Jewelry store marketing guide: 18 tactics to try

BirdEye

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 109
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The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Ecrion

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. Maintaining customer relationships has become more important now than ever. Prepare: Foster Greater Customer Relationships.

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52