Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Customer Guru

MARCH 7, 2018

Jennifer Parnell currently serves as the Deputy General Manager – Customer Engagement at BookMyShow. She comes with 20 years of work experience, of which 15years have been in Customer Experience. Its primary focus has always been delivering the very best entertainment experience to its dedicated customers.

Customer Engagement 62

Customer Engagement Net Promoter Score Entertainment Engagement 62

CSM Magazine

APRIL 25, 2024

Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Tailored products and services, based on these insights, can significantly enhance customer satisfaction and loyalty.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

Experience Investigators by 360Connext

DECEMBER 31, 2014

Got a commute or workout that needs a little entertainment? Why not sharpen your customer experience skills, hear from amazing people and offer your insights, as well? Crack the Customer Code , our new podcast on all things customer, is a quick (20 minutes!)

2015 247

2015 Webinar Entertainment Leadership 247

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

MAY 9, 2019

Few brands have yet appreciated that, as this blossoming mobility marketplace becomes highly competitive, strategies and tools will be needed to capture this insight, maximize customer retention, and minimize CPA – not just in their existing spheres of control, but across every channel that funnels customers to their service and keeps them engaged.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Beyond Philosophy

JUNE 1, 2015

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D.,

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

Strativity

MAY 25, 2023

Understand the experience your customers are hungry for. Sample new channels to reach new customers. As direct customer engagement begins to yield real customer data, restaurant brands have an opportunity to refine insights and optimize channel planning, media investments, creative, and content.

Brands 52

Brands Loyalty Programs E-support 2022 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Experience Investigators by 360Connext

MARCH 16, 2015

More special events this month: Customer Experience Summit Chicago. Jeannie will be leading a roundtable discussion about understanding microinteractions and how they can lead to increased loyalty, brand advocacy, and an overall improved customer experience. . March 17th & 18th. Get in touch to book Jeannie today! .

Events 223

Events Customer Experience Webinar Telecommunications 223

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. By applying metaverse in retail , for example, brands can create virtual showrooms that attract customers eager to see the showcased products.

Technology 59

Technology Tourism Travel 2030 59

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SuiteCX

MAY 25, 2016

Brands that develop compelling content and focus on how to make the lives of their customers better also earn the right to collect customer information for better engagement. If you are educating, informing and entertaining your customers on a regular basis they will look forward to your communications.

Customer Engagement 40

Customer Engagement Engagement Customer Journey Mapping Travel 40

Quadient

JANUARY 21, 2022

How insurers can user personalized video to improve customer experience. Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. The first step in customer engagement is knowing your customer. Andrea Haughton. Know your audience.

Insurance 52

Insurance Customer Experience Customer Journey Mapping Customer Centricity 52

SurveySparrow

SEPTEMBER 5, 2023

Similarly, a positive automotive customer experience creates a lasting impression and cultivates loyalty. When a car company focuses on delivering exceptional experiences, it builds trust, fosters customer loyalty, and sets the stage for long-term success in the competitive automotive industry.

Automotive 52

Automotive Customer Experience Touchpoint Multi-Channel 52

Quadient

JANUARY 21, 2022

Four steps for improving insurance policyholder customer experience. Heightened competition, increased consumer expectations and declining customer loyalty are hurdles that many insurers are facing today. The first step in customer engagement is knowing your customer. Andrea Haughton. Know your audience.

Insurance 52

Insurance Customer Experience Customer Journey Mapping Touchpoint 52

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. So for the benefit of loyalty managers reviewing their strategies, I set out here the key features and benefits of each model. Typically, middleman providers of coalition loyalty V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. Goals: Inbound marketing aims to establish long-term relationships and brand loyalty. Table of contents What is digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Now that we know what the customer retention rate is, let’s have a glance at how to calculate it.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

Talkdesk

OCTOBER 12, 2020

With BaaS, financial institutions can allow third parties into their tech stacks, opening up their platform, commissioning leads and outsourcing customer service, so they never leave customers on hold. The system could play a special message thanking clients for their loyalty and extending a new offer.

Banking 83

Banking Contact Center Call Center Financial 83

Kustomer

MARCH 23, 2022

Customer Loyalty and Personalization. To create loyal customers, you need more than just a good product. If you want to elevate the customer experience and create brand longevity , you must cultivate a relationship. . As you learn more about your customers, you can offer even more personalized experiences.

Brands 98

Brands Social Media Reference Loyalty 98

ShepHyken

SEPTEMBER 15, 2023

And this doesn´t just impact initial interactions but contributes to customer retention, too. To keep new and current customers engaged, no business should leave out one of the most important pieces of the customer experience puzzle: email marketing.

Marketing 61

Marketing Customer Experience Communication Entertainment 61

Thunderhead

NOVEMBER 6, 2019

The sports entertainment industry knows how to deliver great experiences. But fan loyalty is harder to earn, so we need to improve fan experiences to take ‘the thrill of the game’ well beyond the venue. Here's how.

Sports 40

Sports Entertainment Loyalty Customer Engagement 40

Alida

JULY 28, 2016

Understanding the nuances of customer behavior—the motivations, or the “why” behind behaviors—gives us true insight. Using customer engagement to humanize big data. With it comes tremendous insight into customers’ daily lives, their needs and desires, their personalities, and their rapidly evolving tastes and loyalties.

2010 160

2010 Social Media 2016 2013 160

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 56

Loyalty Programs Entertainment Books Loyalty 56

Eptica

MARCH 18, 2016

Customers are pushing retailers to innovate and deliver new services , improved experiences at lower prices. Loyalty is a thing of the past, with consumers are now able to choose from an enormous range of suppliers at the click of a mouse, or, increasingly, a tap on a smartphone screen.

Retail 49

Retail E Commerce Customer Service Entertainment 49

CSM Magazine

APRIL 14, 2021

Over half of companies say they are unable to identify customers on their own website. Data-driven customer experience strategies are crucial for success. Mapp , the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies.

Multi-Channel 52

Multi-Channel Customer Insights Entertainment Insights 52

Kitewheel

JANUARY 26, 2020

Retailers have been invested in customer engagement for some time now. In the retail world, engagement and positive experiences are necessary to keep consumers loyal. Because of the proliferation of retailers and eCommerce, customers have almost too many options for where to shop. Consider electronics retailers.

Retail 52

Retail Engagement Customer Journey Entertainment 52

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. Time and time again they top the list of airlines to which customers feel loyal.

Tourism 56

Tourism Travel Customer Service E-support 56

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. A user-friendly survey platform empowers you to effortlessly collect and analyze customer feedback, making data-driven decision-making a breeze.

Customer Experience 52

Customer Experience E Commerce Loyalty Programs Social Media 52

BirdEye

DECEMBER 8, 2022

In fact, studies show that customers spend 20%–40% more money on brands that have interacted with them on social media. Create entertaining content that will resonate with your followers. Engage with your followers directly through messages, comments, and posts. How to use them: Create a business page.

Social Media 98

Social Media Brands Entertainment Connections 98

CSM Magazine

MAY 19, 2023

They use data gathered from customer interactions to pinpoint areas for optimization, making data-driven decisions that improve various aspects of a customer’s journey – from initial discovery, through purchasing and support, to long-term loyalty and brand advocacy.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52