InMoment XI

FEBRUARY 14, 2024

Omnichannel customer experience refers to providing a seamless and integrated experience for customers across multiple channels or touchpoints. They aim to provide a unified experience where customers can transition between channels effortlessly, without experiencing any disconnect.

Omnichannel 260

Omnichannel Customer Experience Social Media E Commerce 260

Experience Investigators by 360Connext

OCTOBER 20, 2014

As business owners, we want to believe if we INTEND to have a customer-focused organization, we will! It’s organic – we just ARE customer focused. Consider the ways growth and scale as an organization can threaten the focus on the customer. We Want to Believe. Risks are discouraged and punished.

Customer Focused 289

Customer Focused Culture Social Media Communication 289

InMoment XI

AUGUST 3, 2023

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Customer Insights 488

Customer Insights Insights White Paper Social Media 488

Experience Investigators by 360Connext

OCTOBER 6, 2014

Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder.

Customer Focused 275

Customer Focused Call Center 2014 Social Media 275

ReviewTrackers

AUGUST 6, 2020

There’s a growing amount of training courses and certifications for the modern-day marketer. We here at ReviewTrackers rolled up our sleeves and sought the opinions and experiences of marketing professionals, asking them about the best and most essential marketing certification programs and courses. Website: [link]. Cost: Free.

Marketing 114

Marketing Social Media Advertising Workshop 114

Customer Bliss

MARCH 16, 2017

We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. This behavior is a hallmark of CEOs obsessed with building customer-driven growth.

Customer Focused 188

Customer Focused Leadership Social Media Books 188

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! <- Why?

Touchpoint 143

Touchpoint Customer Journey Mapping Customer Experience Customer Journey 143

Michel Falcon Experience

SEPTEMBER 17, 2014

To be customer focused, a CEO must pay great attention to past, present and future customer behaviours, motivations and aversions. Do you work with a customer focused CEO? Does he invest to improve the company’s customer experience on a consistent basis? They genuinely want to engage with customers.

Customer Focused 167

Customer Focused Customer Centricity ROI Social Media 167

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. Net Promoter Score trends are essential to follow.

Net Promoter Score 78

Net Promoter Score NPS Marketing Management 78

Bill Quiseng

MARCH 7, 2016

Today, just five years later, people may still tell an average of 9 people about good experiences, but if they have a bad experience, they can now tell the entire world via social media. We have all seen the word “viral” tagged to a personal story about bad customer service more often than a good one.

Social Media 123

Social Media Customer Service Brands 2011 123

Grade.us

NOVEMBER 4, 2021

Sharing online reviews on social media is something that’s not as common as it should be. When asked, many marketers cite a few common reasons which, on the surface, sound like legitimate complaints. Ken Bowen, in his post at Marketing Experiments, writes : . Why reviews on social media are so important.

Social Media 26

Social Media 2012 Consumers 2020 26

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! <- Why?

Touchpoint 137

Touchpoint Customer Journey Mapping Customer Experience Customer Journey 137

Customer Bliss

FEBRUARY 22, 2016

We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. This is important in any leader, but especially in a customer-focused CEO.

Customer Focused 184

Customer Focused Leadership Books Social Media 184

CSM Magazine

FEBRUARY 9, 2023

Who will my target customers be and how will I market to them? Key Elements of an Airbnb Business Plan: Market Research It’s important to conduct extensive market research before taking the plunge into renting out your home or property on Airbnb. What are my goals? Are they short-term or long-term?

Customer Focused 52

Customer Focused Tourism Travel Hospitality 52

ClientSuccess

NOVEMBER 22, 2022

As a marketing professional, you understand the importance of customer success in driving business growth. And with the rise of customers in control, it has never been more important for marketers to focus on strategies that create and nurture successful customer relationships.

Customer Success 69

Customer Success Marketing Social Media Events 69

Experience Investigators by 360Connext

MARCH 31, 2015

As some of you who follow this blog may know, I took the CXI® magnifying glass with me to South By Southwest Interactive this month to scout for customer-focused themes within the latest tech trends. New ways to gather data and offer personalized experiences should add up to better customer experiences and smarter marketing.

Technology 265

Technology Customer Experience Social Media 2015 265

SurveySensum

APRIL 8, 2024

Define Your Niche and Target Audience Defining your niche and understanding your target audience is foundational to distinguishing your business in a crowded market. This involves innovative product design, superior customer service, or a unique approach to solving market problems.

Social Media 52

Social Media Advertising Feedback Insights 52

ShepHyken

JANUARY 11, 2021

There is a lot of crossover in these concepts, but also some differences The author emphasizes the idea that doing contactless right can build trust, which is essential to repeat business, and ideally, customer loyalty. 10 Important Components of a Social Media Customer Service Strategy by VHT MARKETING.

2021 95

2021 Article Social Media Customer Service 95

ShepHyken

APRIL 26, 2021

One of the main points is that customer service is becoming the face of a brand. Once you adopt that mindset, you’ll see how some of the best marketing, customer retention, and more come from your customer service and support. How to Provide Great Customer Service on Social Media by Atlanta Small Business Network.

2021 136

2021 Article Customer Service Loyalty Programs 136

CSM Magazine

JULY 12, 2020

The marketing landscape is constantly changing and evolving, and the increasing demand from customers is one of the main factors in this. Nowadays customers want ‘immediate’, whether that’s immediate results, immediate satisfaction, or immediate blame. Customers’ expectations of businesses are constantly changing.

Customer Service 52

Customer Service Marketing Social Media Culture 52

InMoment XI

OCTOBER 3, 2022

As a marketing follow up, you could invite them to share their remarks on social media. Then share that information across your company so the feedback can address current needs and also drive customer-focused strategic planning. Care to tell us why? ’ Strategy #3: Insert Your Brand Voice. Let us know how it goes!

NPS 260

NPS Net Promoter Score Social Media Feedback 260

ShepHyken

JULY 22, 2019

8 Tips for Improving Social Media Customer Service by Fara Haron. Smart Customer Service) The quickly evolving social media landscape has forced companies to work harder to maintain a positive customer experience, as 83 percent of people have higher digital customer service expectations than they did last year.

2019 118

2019 Article Social Media Customer Service 118

TechSee

JUNE 16, 2022

Jim Iyoob, Chief Customer Officer at Etech Global Services. Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Jeff is truly obsessed with customer service. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

Eptica

FEBRUARY 22, 2017

Date: Wednesday, February 22, 2017 Building a strong customer-focused service culture. The job is never complete Customer expectations are always increasing – with customers more demanding now than ever before. Published on: February 22, 2017. Share this page on: Tweet.

Culture 55

Culture Customer Focused 2017 Effort Score 55

Experience Investigators by 360Connext

FEBRUARY 1, 2022

If there’s no feedback gathered then they might be badmouthing the brand on other channels like social media. . Technically, you can ignore all of that and you STILL provide customer experiences. What happens on the inside of the organization is Customer Experience Management (CXM). . Crazy, right? .

Customer Experience 376

Customer Experience Net Promoter Score Reference 2022 376

ShepHyken

MARCH 29, 2017

Just last week I attended Social Media Marketing World in San Diego. So, what does a social media marketing conference have to do with customer service? It’s been said that customer service is the new marketing. Customer service done right is one of your best marketing strategies.

Customer Care 102

Customer Care Social Media Customer Service Training Customers 102

NetBase

SEPTEMBER 3, 2019

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. You have no idea how your campaigns are actually doing as you can’t sort out social media ROI and just hope no one asks for that data. Have you been marketing to the same folks, ad nauseam? Fully Vet Any Influencers.

Marketing 65

Marketing Social Media ROI Metrics 65

Thematic

DECEMBER 12, 2023

When customers share their thoughts and comments, the product team uses this information to make enhancements. Thus, feedback collection and analysis help adapt to changing customer needs and market dynamics. Businesses gain a deeper understanding of unique customer experiences.

Feedback 62

Feedback Social Media Banking Insights 62

ShepHyken

NOVEMBER 21, 2016

Steve DiGioia shares some nice ideas about the importance pretending to be your own customer. The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report by Ash Read. My Comment: Buffer has shared their insights on the current and future state of social media marketing.

2016 118

2016 Article Social Media Net Promoter Score 118

ShepHyken

AUGUST 16, 2021

4 Ways to Build a Stronger Brand-Consumer Relationship Using Social Media by Jonathan Riff. Entrepreneur) The way brands and customers communicate and interact with each other has been changed significantly by social media. My Comment: I’m a big fan of using social media to enhance the customer experience.

2021 93

2021 Article Customer Service Social Media 93

ShepHyken

DECEMBER 13, 2021

A simple Google search will get you more information that may lead you to some powerful customer service and CX lessons. What Social Media Trends Will Emerge for 2022? CMSWire) 2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. When the customer speaks, listen!

2021 79

2021 Article Customer Service Social Media 79

Lumoa

FEBRUARY 7, 2023

It’s been consistently proven that customer-centric companies out-perform their competitors in revenue, customer loyalty, and growth: 72% of customers will spread the word about a positive experience to at least six people when they receive good customer service. and if it is, what do they talk about?

Customer Centricity 169

Customer Centricity Voice of Customer Social Media NPS 169

ShepHyken

DECEMBER 12, 2016

Each week I read a number of customer service articles from various online resources. Is Your Digital Marketing Strategy Ready for an AI Intervention? This is an excellent article to get you thinking about how AI could potentially be a part of (if it is not already) your marketing strategy. by Tara Thomas. TeleTech) Memorable.

2016 105

2016 Article Social Media Customer Service 105

ClearAction

AUGUST 6, 2019

Customer Journey Insights Increase Marketing Impact Lynn Hunsaker. Customer journey insights are vastly under-utilized. Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Customer-Focused Mindset.

Customer Journey 48

Customer Journey Insights Customer Journey Mapping Marketing 48

SurveySparrow

NOVEMBER 10, 2022

No matter the size of the business, most market research survey platforms are easy on the pockets. You can glean a lot of information about your customers which will be helpful for your business by using the market research platforms that are available in the market. billion US dollars in 2016. billion US dollars in 2016.

Marketing 52

Marketing Multi-Channel Insights Consumers 52

ShepHyken

MARCH 13, 2017

47 Social Media Statistics to Bookmark for 2017 by Alex York. Sprout Social) Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media, something new changes and turns your data into old news. My Comment: It has been said that customer service is the new marketing.

2017 90

2017 Article Social Media Customer Service 90

ShepHyken

DECEMBER 30, 2019

Each week I read a number of customer service and customer experience articles from various resources. Using Social Media to Connect with Your Most Loyal Customers by Michael A. My Comment: Want to get even closer to your most loyal customers? Create a better experience for them on social media.

Article 111

Article 2019 Customer Service Social Media 111