article thumbnail

Why Your Next Employee Should Be a Customer Success Manager

Retently

The Connective Tissue of a Company The first non-technical hire you make needs to be in Customer Success. Customer Success is the bridge between what your company does and what your customers need you to do. They offer a look into the minds of your customers and can shape the direction of your entire firm.

article thumbnail

CRM Virtual Assistant: Revolutionizing Customer Relationships

Magellan Solutions

Before digital marketing evolved, performing daily tasks, gathering data, and generating leads had been really time consuming for marketers. The adoption of customer relationship management (CRM) systems in the business world has been a game changer for employees. Develop specialized skills for finding new leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Success and Marketing: How These Teams Collaborate

Totango

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Attracting new leads is their main forte.

article thumbnail

The Real Difference Between Customer Support and Customer Success

Retently

But there’s still one area that’s neglected all too often – Customer Success. As SaaS companies spring up, the essential Customer Success role is being rolled into Customer Service. What is the role of Customer Success? The Customer Success Manager (CSM) is thus not a passive role.

article thumbnail

5 Key Customer Success-Centered Strategies Marketers Need for Driving Growth

ClientSuccess

As a marketing professional, you understand the importance of customer success in driving business growth. And with the rise of customers in control, it has never been more important for marketers to focus on strategies that create and nurture successful customer relationships.

article thumbnail

Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89
article thumbnail

Why Now is the Time to Invest in Customer Success

Totango

Inflation and interest rates are soaring, the stock market is plummeting, and organizations are being forced to make some difficult decisions. Customer retention is the lifeblood of recurring revenue enterprises, no matter what the external economic circumstances may be. Right now, we are on the cusp of an economic downturn.