Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World
Experience Investigators by 360Connext
APRIL 23, 2024
Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability. Key Metrics and Steps to Consider for Measuring ROI 1. But don’t just measure to measure!
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