CX Is Complicated, Not Complex
Heart of the Customer
OCTOBER 28, 2021
The Cynefin framework, developed more than 20 years ago by researcher and management consultant David Snowden, remains a solid context for strategic decision-making. It helps categorize business issues, enabling you to respond more effectively…and in the process, create a successful, science-based approach to improving customer loyalty. The framework defines five states: Simple (aka Obvious, Clear) […].
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