Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement
Optimove
NOVEMBER 15, 2022
Gen Z today comprises around one-third of the world’s population. Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it.
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