Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Insights 51

Insights Marketing Customer Experience 2018 51

Optimove

NOVEMBER 14, 2019

Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.

Multi-Channel 40

Multi-Channel 2008 E Commerce Sports 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. How is it possible to see this?

ROI 40

ROI Measurement Marketing Loyalty Programs 40

CSM Magazine

AUGUST 4, 2021

This and other global sporting events, such as Wimbledon and the recent European Championships have brought into sharp focus the need for media brands to evaluate their digital experiences. The Olympics is every four years, but there’s no reason why these and other learnings can’t be successfully applied to any major sporting event.

Brands 52

Brands Entertainment Sports Multi-Channel 52

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales.

Marketing 109

Marketing Multi-Channel Events Demo 109

Thunderhead

JULY 15, 2019

Each individual journey then forms naturally, across channels and along the path of ‘least effort’. We must pull insight from (1) all journeys , spanning (2) all touchpoints , and most critically, (3) all time. Intent: The firepower behind customer-driven journeys. Our understanding of intent grows over time [click to enlarge].

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. Watch this space for more World Cup insights. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels.

Marketing 10

Marketing Sports Events Multi-Channel 10

Optimove

MAY 4, 2022

.” From a technical standpoint, a smart customer data platform (CDP) would have to be in place, along with AI-led orchestration capabilities and all the execution channels. land-based and online sports betting – and by using Optimove, it can take an interesting path in pursuit of the ultimate goal of customer marketing.

Marketing 52

Marketing Multi-Channel Sports Healthcare 52

ReviewTrackers

MAY 18, 2023

Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. and 5 stars. Run an email campaign to get more reviews. The result?

Brands 123

Brands Multi-Channel Automotive Sports 123

SurveySensum

MAY 20, 2020

The impact of COVID-19 has been felt by every small and big business and the marketing leaders need to rise above these disruptions and adapt to the New Normal that is evolving. In times of such crisis, where consumers are still adapting to new lifestyles, marketers must proactively reach out to them and respond to the needs.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

C Space

APRIL 21, 2020

Entercom , a leading multi-platform audio and entertainment company, has launched “Stay Connected” ( #StayConnectedTogether ), a public service initiative to unify the company’s crisis response across its 235 broadcast brands and expansive digital platform to meaningfully impact public health and well-being.

2020 52

2020 Brands Hospitality Entertainment 52

CSM Magazine

JUNE 7, 2023

MSG Networks services America’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania, telecasting hundreds of live professional games and a compelling lineup of critically acclaimed original programming. MSG Networks is part of the Sphere Entertainment Co.

Sports 52

Sports Entertainment Multi-Channel Social Media 52

BirdEye

APRIL 6, 2023

Conduct market research : Thorough market research helps prove the viability of your business ideas. Market research helps you conceptualize how best to package your product to address the needs of your industry. Affiliate marketing 9. It can define the competitive landscape and identify your target audience. Coaching 10.

2023 98

2023 Insurance Social Media Transportation 98

ReviewTrackers

MARCH 8, 2018

Beyond monitoring and responding to reviews , marketers are developing various strategies in order to get more reviews. Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. and 5 stars. Run an email campaign to get more reviews. The result?

Multi-Channel 94

Multi-Channel Automotive Sports Hospitality 94

Beyond Philosophy

JUNE 4, 2015

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. They market, and create experiences, within the branded vision. In his 2010 book, Marketing 3.0: are all thought out for consistency.

Financial 144

Financial White Paper Books Airlines 144

Avaya

AUGUST 21, 2017

The sports fan experience—the way we consume and immerse ourselves in sports on site, at home, in a pub, pre-season, live, or in retrospect—is interwoven with digital tech. Sports fans are focused and engaged, with instant mobile access to info and entertainment. And it all competes with the in-stadium experience.

Sports 50

Sports Entertainment Social Media Events 50

Avaya

AUGUST 15, 2016

The professional sports industry in North America is projected to reach $73.5 billion by 2019 (PwC Sports Outlook Study). But how do sports clubs and stadium operators ensure that they’re getting their piece of the industry pie? Take the top 4 professional sports leagues in North America: NFL, NBA, NHL, and MLB (Statista 2016).

Sports 41

Sports 2016 Events Multi-Channel 41

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Marketing 98

Marketing Social Media Advertising Multi-Channel 98

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Constraining collaboration only constrains your ability to engage and capture insightful data. as some of the major causes.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Martin Hill-Wilson

AUGUST 27, 2015

Here are some scenarios which illustrate this point: If customer lifecycle management matters to an organisation’s growth and profitability, then the normal way that marketing, sale and service teams go about their business cannot be seen as fit for that purpose. Imagine trying to coach a sports team remotely.

Multi-Channel 53

Multi-Channel Sports Social Media Customers 53

LiveChat

MARCH 20, 2018

Invest in all channels that can help in improving your customers’ experience. In recent years, several marketers are increasing grasping the opportunity offered by social media to enhance their customer experience. It has proven to be the best channel to future proof your customers’ experience. An Open line of Communication.

Social Media 60

Social Media Customer Retention Multi-Channel Metrics 60