CSM Magazine

JUNE 7, 2023

MSG Networks services America’s number one media market, the New York DMA, as well as other portions of New York, New Jersey, Connecticut and Pennsylvania, telecasting hundreds of live professional games and a compelling lineup of critically acclaimed original programming. MSG Networks is part of the Sphere Entertainment Co.

Sports 52

Sports Entertainment Multi-Channel Social Media 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel Sports Telecommunications 59

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Marketing 52

Marketing Sports Events Multi-Channel 52

Optimove

JANUARY 5, 2023

Be it Sports Betting, Casino, Lottery, or Bingo – players are looking for a personalized experience that will delight and engage them. Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. Number of Marketing Channels. Lottery VS Casino in CRM.

Brands 52

Brands Multi-Channel Sports Communication 52

ReviewTrackers

MARCH 26, 2018

Olenski argues that brands should not think of reputation management, but instead, reputation marketing. Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – as a constant and competitive advantage, a cause of growth, and a strategic asset, Olenski writes.

Brands 82

Brands Marketing Sports Social Media 82

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Crises – like sports – don’t just build character; they reveal it. Is there actually such a thing as bad publicity?

Marketing 64

Marketing Multi-Channel Sports B2C 64

Optimove

NOVEMBER 2, 2022

Standing out among the crowd as marketers increase their email activity around the competition is a daunting task. Speaking of voting – trying it out in your email campaigns is a great marketing technique! 4 – Think “multi-channel”. As we approach kickoff, accelerate your email campaigns with these five tips. #1

Multi-Channel 52

Multi-Channel Social Media Sports Interaction 52

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. Think multi-platform. The Fed’s efforts showcase why brands sometimes must forget about marketing and just tell an authentic story. Case in point: NBC Sports. Be data-driven. Embrace storytelling.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Optimove

DECEMBER 16, 2021

“You win some, you lose some,” Rony Vexelman, Optimove’s newly-promoted VP Marketing, wrote on LinkedIn yesterday, before adding that “Sometimes you win a lot of them.” Among other things, it results in 85% of gaming operators using Optimove to operate at least two marketing channels (with some using 13!)

Multi-Channel 52

Multi-Channel Sports Entertainment 2022 52

Optimove

NOVEMBER 14, 2019

Optimove has partnered with world-class vendors of marketing, customer communication and operations infrastructure platforms, to provide a true end-to-end solution for highly effective customer marketing. The company is present in all major gaming markets in the world.

Multi-Channel 40

Multi-Channel 2008 E Commerce Sports 40

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. In other words, brands behave like humans in these channels. From there, however, Messina envisioned that the interaction would deepen, switching to a multi-platform aspect.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

CSM Magazine

AUGUST 4, 2021

This and other global sporting events, such as Wimbledon and the recent European Championships have brought into sharp focus the need for media brands to evaluate their digital experiences. The Olympics is every four years, but there’s no reason why these and other learnings can’t be successfully applied to any major sporting event.

Brands 52

Brands Entertainment Sports Multi-Channel 52

BirdEye

APRIL 6, 2023

Conduct market research : Thorough market research helps prove the viability of your business ideas. Market research helps you conceptualize how best to package your product to address the needs of your industry. Affiliate marketing 9. It can define the competitive landscape and identify your target audience. Coaching 10.

2023 98

2023 Insurance Social Media Transportation 98

Avaya

AUGUST 21, 2017

The sports fan experience—the way we consume and immerse ourselves in sports on site, at home, in a pub, pre-season, live, or in retrospect—is interwoven with digital tech. Sports fans are focused and engaged, with instant mobile access to info and entertainment. And it all competes with the in-stadium experience.

Sports 50

Sports Entertainment Social Media Events 50

Guavus

FEBRUARY 11, 2019

Service providers are sitting on more marketable data than even Google — but they’ve been slow to harness it for profit. CSPs are sitting on a veritable data goldmine that places them firmly in the catbird seat of digital marketing and delivering a better customer experience. Here are some ways they can turn things around.

Insights 51

Insights Marketing Customer Experience 2018 51

Beyond Philosophy

JUNE 4, 2015

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. They market, and create experiences, within the branded vision. In his 2010 book, Marketing 3.0: are all thought out for consistency.

Financial 144

Financial White Paper Books Airlines 144

Thunderhead

JULY 15, 2019

Each individual journey then forms naturally, across channels and along the path of ‘least effort’. Covering the full breadth of customer channels and touchpoints (virtual and physical), the potential opened up by an Intent-Driven Journey approach is significant. Intent: The firepower behind customer-driven journeys.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. One application of this strategy is using the communication channels your customers prefer. Social media posts. Website visits.

Net Promoter Score 106

Net Promoter Score Social Media Customer Journey Mapping Multi-Channel 106

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Let the battle for the remote commence.?.

Marketing 10

Marketing Sports Events Multi-Channel 10

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Not only one of the fastest-growing sports betting portals in Europe, Planetwin365, is also the number one sports bookmaker in Italy.

Sports 40

Sports Marketing Multi-Channel Entertainment 40

Optimove

MAY 4, 2022

.” From a technical standpoint, a smart customer data platform (CDP) would have to be in place, along with AI-led orchestration capabilities and all the execution channels. land-based and online sports betting – and by using Optimove, it can take an interesting path in pursuit of the ultimate goal of customer marketing.

Marketing 52

Marketing Multi-Channel Sports Healthcare 52

Kustomer

JUNE 3, 2021

For a brand to be truly omnichannel, their CX teams need to have the ability to switch between communication channels seamlessly to continue the conversation, rather than only offer direct messaging, emails and phone calls as chat routes on their own. “So One is that ability for either the customer or the agent to change the channel.

Omnichannel 59

Omnichannel Multi-Channel Document Sports 59

Avaya

AUGUST 15, 2016

The professional sports industry in North America is projected to reach $73.5 billion by 2019 (PwC Sports Outlook Study). But how do sports clubs and stadium operators ensure that they’re getting their piece of the industry pie? Take the top 4 professional sports leagues in North America: NFL, NBA, NHL, and MLB (Statista 2016).

Sports 41

Sports 2016 Events Multi-Channel 41

Martin Hill-Wilson

AUGUST 27, 2015

Here are some scenarios which illustrate this point: If customer lifecycle management matters to an organisation’s growth and profitability, then the normal way that marketing, sale and service teams go about their business cannot be seen as fit for that purpose. Imagine trying to coach a sports team remotely.

Multi-Channel 53

Multi-Channel Sports Social Media Customers 53

LiveChat

MARCH 20, 2018

Invest in all channels that can help in improving your customers’ experience. In recent years, several marketers are increasing grasping the opportunity offered by social media to enhance their customer experience. It has proven to be the best channel to future proof your customers’ experience. An Open line of Communication.

Social Media 60

Social Media Customer Retention Multi-Channel Metrics 60

ReviewTrackers

MAY 18, 2023

Beyond monitoring and responding to reviews, marketers are developing various strategies in order to get more reviews. Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. and 5 stars. Run an email campaign to get more reviews. The result?

Brands 123

Brands Multi-Channel Automotive Sports 123

Optimove

NOVEMBER 29, 2018

For example, if you’re a gaming company, you have a dedicated team for casino, sport betting, “general gaming” etc. A customer might be treated as churned because he/she quit playing casino, when in fact said customer is on the verge of becoming a VIP in the sport betting vertical of the very same company. Challenge #1: Multi-products.

Customer Centricity 63

Customer Centricity Multi-Channel Sports Insurance 63

Alliance by IFS

SEPTEMBER 11, 2018

This new tool can be harnessed by any user to build flexible, agile business processes that address a wide variety of needs such as integrations, multi-channel communication automation and service escalations. Director of Global Marketing. Sleek, Web-Inspired User Interface Designed for Configurability and Usability.

Multi-Channel 33

Multi-Channel 2018 Sports Technology 33

SurveySensum

MAY 20, 2020

The impact of COVID-19 has been felt by every small and big business and the marketing leaders need to rise above these disruptions and adapt to the New Normal that is evolving. In times of such crisis, where consumers are still adapting to new lifestyles, marketers must proactively reach out to them and respond to the needs.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

C Space

APRIL 21, 2020

Entercom , a leading multi-platform audio and entertainment company, has launched “Stay Connected” ( #StayConnectedTogether ), a public service initiative to unify the company’s crisis response across its 235 broadcast brands and expansive digital platform to meaningfully impact public health and well-being.

2020 52

2020 Brands Hospitality Entertainment 52

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. The marketing potential of making such upgrades is becoming too great to resist. disconnects between company leadership and management.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

C Space

APRIL 6, 2020

As the need continues to grow, our local food banks are suffering from a lack of volunteers, donations, and food distribution assistance from their normal channels. The country’s richest sporting body, the Board of Cricket Control in India (BCCI), has also announced a Rs. AWMH has pledged $100,000 to this fund,” stated the group.

2020 52

2020 Brands Hospitality Healthcare 52

ReviewTrackers

MARCH 8, 2018

Beyond monitoring and responding to reviews , marketers are developing various strategies in order to get more reviews. Email is one of the most popular and effective channels for marketers hoping to request feedback from customers and get more online reviews. and 5 stars. Run an email campaign to get more reviews. The result?

Multi-Channel 94

Multi-Channel Automotive Sports Hospitality 94