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How to Optimize Touchpoints Along the Customer Journey

Feedbackly

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CX leaders need to present strong business cases for every step of their journey. Often, CRM systems are the tools used to track important customer data and feedback metrics.) Speaking of data…any type of business strategy requires incorporating key data and analysis to get to the insights, improvements, and priorities in a plan.

ROI 260
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3 Tips to Bridge the Gap Between Your CX Team & C-Suite

InMoment XI

The former is interested in counting dollars and profitability and the latter with measuring metrics. How can you take the invaluable insights your CX team is discovering and translate it into meaning that executives will understand and act on? Tip #1: Break Down Metrics. Tip #2: Tell Stories.

Metrics 493
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The Complete Guide to Mastering Contact Center Analytics

InMoment XI

It’s not merely a collection of statistics or a dashboard of metrics. These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. By centralizing data, it ensures that insights aren’t scattered fragments but a cohesive narrative.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. Use CSAT at key points in the sales process.

Metrics 273
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5 Things We Learned from EMEA Customer Experience Experts at XI Forum Europe

InMoment XI

The idea of simply “managing” metrics tells your business where you are and where you’ve been, not necessarily where you’re going. Providing colleagues with valuable insight and giving them recognition leads to better employee experience and engagement, which in turn leads to a greater customer experience.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. Ask your employees for examples. Did CSAT get better ?