Oracle

JANUARY 15, 2021

Travis Pelleymounter , Vice President of Tickets Sales & Service and Christina Kori , Digital Marketing Manager for the Tampa Bay Lightning, joined me for an Oracle Customer Spotlight Series webinar in advance of the first game of the new NHL season. Here are three important ways to increase sales and marketing collaboration.

Sales 52

Sales Marketing Sports Roadmap 52

ClientSuccess

NOVEMBER 22, 2021

But did you know sentiment management can also be a customer marketing focus? In part three, we’re looking at initiatives that can help drive all of your customer marketing projects: sentiment. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data. Social Media.

Marketing 52

Marketing NPS Voice of Customer Social Media 52

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

Measurement 158

Measurement Marketing 2007 Competitive Advantage 158

BirdEye

MAY 30, 2023

Competitive benchmarking versus competitive analysis Best practices for competitive benchmarking Competitive benchmarking benefits Best competitive benchmarking metrics FAQs about competitive benchmarking What is competitive benchmarking? The data you collect about your competitors become the metrics with which you set goals for your company.

Social Media 98

Social Media Metrics Advertising Measurement 98

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. Three new market dynamics have contributed to the evolution of our product expectations: Subscription models. Product analytics provide the insight necessary to evaluate your last roadmap planning session and make informed decisions going forward. READ THE GUIDE.

Metrics 65

Metrics Net Promoter Score Management NPS 65

Gainsight

MARCH 7, 2022

Our founder, Nick Mehta, who believes that Customer Success and Product teams should be “BFFs,” hopped onto LinkedIn recently to take the temperature of the market and see where leaders think their companies are on a maturity curve: . Level 4: Teams share KPIs and other important metrics (e.g. Level 3: A few shared projects (e.g.,

Customer Success 103

Customer Success Roadmap Chief Customer Officer Feedback 103

Gainsight

DECEMBER 4, 2023

Your company can focus on one philosophy and see positive changes in everything from marketing to product design to Net Revenue Retention rates. What metrics should you track? With an effective CS operation, your team can grow annual revenue more effectively than traditional marketing and sales techniques.

Metrics 52

Metrics Roadmap Healthcare Customer Success 52

Lumoa

JANUARY 27, 2023

A customer’s experience (CX) is an essential part of every transaction and can affect brand loyalty and sales. Improv es Your Marketing You’ll be able to recognize the factors that influence customer behavior. Using this data, you can develop platform-specific marketing to better serve your customers.

Customer Journey Mapping 83

Customer Journey Mapping Customer Experience Customer Service Touchpoint 83

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. The Value of Customer Experience Analytics to Your Organization Metrics that Matter : Go beyond sharing raw numbers.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. The Value of Customer Experience Analytics to Your Organization Metrics that Matter : Go beyond sharing raw numbers.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. The Value of Customer Experience Analytics to Your Organization Metrics that Matter : Go beyond sharing raw numbers.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

ClientSuccess

OCTOBER 10, 2017

Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that need more fine-tuning.

Metrics 40

Metrics Customer Success Measurement Roadmap 40

Lithium

MAY 3, 2022

Join us as the Khoros product team shares recent innovations to the Khoros platform and walks through upcoming releases on our roadmap. Understand how Khoros is progressing across our platform, including: Marketing, Care, Community, and AI. At the end, you’ll have the opportunity to dig deeper with a live Q&A session.

Multi-Channel 52

Multi-Channel Webinar Social Media Roadmap 52

Gainsight

OCTOBER 17, 2019

And even then it was ad hoc and anecdotal—it took awhile for the CS conversation to be as quantifiable as sales or marketing. Historically, board meeting agendas were often limited to corporate governance, financial performance, and sales activity. Nothing quantifiable—highlights in releases, roadmaps, tradeoffs.

Metrics 45

Metrics Presentation NPS Roadmap 45

Maru Group

APRIL 17, 2023

Are you leveraging and building upon those emotions in your marketing communications? Are you bluntly capturing affinity or brand love as a metric in your tracker with no idea how to use it to your business advantage? Brand health or equity tracking is vital to brand growth and understanding the true impact of marketing efforts.

Measurement 74

Measurement 2023 Roadmap Consumers 74

Think Customers

DECEMBER 13, 2021

Here’s a refresher of 6 transformation roadmap steps to help deliver exceptional customer experiences and set your brand apart in the marketplace. In this step, you’ll want to build out the logistics, timeline, objectives, and metrics that will help your organization achieve CX success. Renewing your CX vows begins with the basics.

Roadmap 52

Roadmap Metrics Customer Journey Customer Journey Mapping 52

InnerTrends

MAY 23, 2018

I used to be a marketer and I am guilty of every classic trick in the book. Instead, split your users into categories and personalize your marketing campaigns to the max. These are event driven marketing automations. Yes, you heard me right: guilty! I am guilty of sending the same email to every subscriber in my list.

Marketing 73

Marketing Net Promoter Score NPS Download 73

Gainsight

MARCH 21, 2023

These four elements create a durable business that withstands the market—and in this economy, it’s more important than ever. The only way to measure success is to have a clear metric for success. The relationship between Sales and CS is so valuable, and we expect to see it grow in 2023 to maximize efficiency.

ROI 52

ROI 2023 Roadmap Metrics 52

CustomerSuccessBox

SEPTEMBER 20, 2021

David and his blog cover topics such as the SaaS business model and Metrics, 9 steps to get to repeatable, scalable, and profitable growth, Time to Wow!, how to design and build a sales & marketing growth machine, etc. The other topics covered are sales, marketing, growth, support, and more. SuccessCOACHING.

Blog 64

Blog Customer Success Customer Centricity Consulting 64

SurveySparrow

MARCH 26, 2021

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy? No one does. .

Marketing 52

Marketing White Paper Advertising Airlines 52

ClearAction

MARCH 27, 2021

NPS) and customer service and success metrics are about your firm, product or people. These are typically included in developing a marketing value proposition , essentially your brand promise. Roadmap: Quantify the value ratio for all choices available to your customer. Outcomes must be judged from customers’ perspective.

Customer Experience 77

Customer Experience 2019 Metrics Roadmap 77

BirdEye

APRIL 17, 2023

A subscription business model is also a great way for a business owner to navigate difficult times that may bring low sales and profits. This is often hard to do as market conditions are constantly fluctuating. This allows them to stay ahead of the market and thrive in a competitive environment.

Customer Retention 98

Customer Retention Consumers Sales Reference 98

SmartKarrot

OCTOBER 27, 2020

To stay intact with a plan and progress in a foolproof way, a customer success roadmap can help. Benefits of customer success roadmap. A roadmap helps you deliver the promises you have made to them in the initial stages. Few direct benefits of having a roadmap are: Customer retention. Customer acquisition.

Roadmap 10

Roadmap Customer Success Customer Journey Mapping Chief Customer Officer 10

Maru Group

FEBRUARY 25, 2021

Great CX programs shape the roadmap to deliver better experiences. Yet most programs are focused exclusively on metrics which summarize how the customer rationally thinks about a touchpoint post the experience. This ‘Say-Do’ gap is visible in the disconnect between market sales and attitudinal data such as NPS or Satisfaction scores.

Customer Experience 52

Customer Experience Net Promoter Score Touchpoint NPS 52

Maru Group

FEBRUARY 25, 2021

Great CX programs shape the roadmap to deliver better experiences. Yet most programs are focused exclusively on metrics which summarize how the customer rationally thinks about a touchpoint post the experience. This ‘Say-Do’ gap is visible in the disconnect between market sales and attitudinal data such as NPS or Satisfaction scores.

Customer Experience 52

Customer Experience Net Promoter Score Touchpoint NPS 52

Gainsight

SEPTEMBER 28, 2022

When you truly dig into a SaaS business and its metrics, simplicity is more than just an intangible term or guiding principle. Simplicity, in fact, is and should always be very tangible — tied to real tactics, real results and real metrics that can be correlated back to efficient, durable growth in every corner of your business.

2002 52

2002 Roadmap NPS Fashion 52

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Set crystal-clear rules of engagement between Sales and Customer Success. Take the initiative to align on your product roadmap. All of the above (and more).

Customer Success 59

Customer Success Management Roadmap Feedback 59

SurveySensum

SEPTEMBER 12, 2022

Marketing & sales feedback. Before buying your product or service, your customer interacts with your sales rep and marketing campaigns. Gathering marketing and sales feedback helps you improve just that! Customer loyalty and satisfaction metrics. Customer loyalty and satisfaction metrics.

Feedback 52

Feedback Social Media Roadmap Metrics 52

Customer Bliss

NOVEMBER 15, 2018

Samantha shares how she’s used her communications and marketing background to unite leadership across silos within her organization to provide a more efficient and unified customer experience. 1 – Look Deeper than Surface-Level Metrics. Essentially, their digital experience wasn’t matching the offline experience.

Leadership 128

Leadership Chief Customer Officer Financial User Experience 128

Thematic

JULY 11, 2022

This step tailors the analysis to meet your specific product, marketing or operations team use case. Here’s how thematic analysis can be applied in the real world: Drive product roadmaps Thematic analysis is awesome when it comes to analyzing subjective feedback like product reviews. point increase in NPS and faster growth.

Roadmap 77

Roadmap Banking NPS Feedback 77

Feedbackly

JANUARY 13, 2023

Call it the roadmap to understanding your customers! By understanding your client base and their demographics, you can tailor your marketing and sales strategies to appeal to them. Finally, assign CX metrics to measure the experience delivered by each phase. This is where the customer journey comes in handy.

Customer Journey 52

Customer Journey Customer Journey Mapping Touchpoint Download 52

Totango

SEPTEMBER 17, 2021

What these various forms of the freemium SaaS model all have in common is that they take product-led growth approach to marketing and sales. The freemium sales model has become widespread in the SaaS industry. A freemium model provides a powerful marketing tool by giving you opportunities to build brand awareness.

Sales 75

Sales Customer Journey Mapping Loyalty User Experience 75

West Monroe

JANUARY 12, 2022

Enterprise software is rapidly moving away from the traditional sales-led growth model. As this shift occurs, annual recurring revenue (ARR) growth is becoming a core business metric—if not the metric—for many software companies. This helps arm themselves with insights for making strategic product decisions.

Innovation 52

Innovation Roadmap Feedback Metrics 52

West Monroe

JUNE 1, 2023

Where new CPO priorities are shifting In today’s resource-constrained moment, CPOs will need to have greater financial fluency, meet key data-driven metrics, and collaborate with other C-suite leaders to drive strategic growth. Customer data and analyses of existing market offerings should be the CPOs’ north star.

Return on Investment 52

Return on Investment Culture Metrics Financial 52

Gainsight

NOVEMBER 16, 2021

It challenges the traditional sales and marketing funnel, where you cast a wide net and hope new leads will swirl down conversion paths to a sale. Here are a few: It’s a better fit in the modern SaaS market. The modern SaaS market depends on recurring revenue to be successful. What is a product-led flywheel?

User Experience 52

User Experience Roadmap Sales Metrics 52

SurveySensum

JULY 11, 2023

Companies that succeed at customer experience increase their sales at a rate that is 4-8 percent higher than the market average. Leverage personalization in email marketing by addressing customers by name and suggesting relevant products. Monitor customer service metrics and continuously improve your service.

Brands 83

Brands Customer Experience Rewards Programs Touchpoint 83

CSM Magazine

JULY 11, 2023

Develop a Strong Understanding of Your Market and Customers Successful product managers have a deep understanding of their target market and customers. When working in product management , you must conduct thorough market research, analyze trends, and identify customer needs and pain points.

Management 40

Management Workshop Roadmap Communication 40