Team HGS
SEPTEMBER 30, 2019
CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.
NetBase
JULY 22, 2020
Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2
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CloudCherry
MARCH 8, 2019
Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). She has a keen sense in crafting engaging CX and she trains teams across the globe to scale heights in building a better brand. She is specialized at guide leaders and businesses to earn customer-driven growth and development. Lynn Baker.
Beyond Philosophy
JANUARY 16, 2018
A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” If customer-centric culture-building and customer-focused initiatives were the only end goals, perhaps these approaches would be sufficient.
Qualtrics
JUNE 12, 2019
In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes , a company that gives one pair of shoes to a child in need for every pair sold. You’ve most likely heard about this brand and their mission. What is brand image? Why brand image is important.
customer sure
FEBRUARY 1, 2023
Marmalade Insurance, the specialist in insurance solutions for young, student, learner and young named drivers, has been providing trailblazing insurance products to those aged 17-30 since 2006. Showing how it’s done Part of the success of their approach, undoubtedly, has been the culture shift internally.
Alida
JUNE 16, 2016
Her presentation at the Summit, The Five Decisions of Beloved and Prosperous Companies , will reveal actionable tips on how companies can transcend normal business practices to be customer-centric, how culture acts as a growth engine and how brands can thrive in both good and bad times.
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