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Why banks should shift to offense and invest amid market uncertainty

West Monroe

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

clearly communicates goals to all employees and links individual goals to corporate goals.” We look at four case studies of some of today’s most successful organizations, analyzing how they achieve these cornerstones through engagement, in all cases finding the same, ineluctable linkage between leadership, employees and market environment.

Insiders

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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. In 2008, consumer research helped customer service at the world’s largest coffee chain. Michael Magnus is a Strategic Communication lecturer and marketing consultant at Magnus Opus.

Insights 101
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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

It’s often from Operations or Marketing, but in the case of Brian Lillie, he went from Chief Information Officer of Equinix , the world’s largest IBX data center and colocation provider, to CCO. Prior to these roles, Lillie held several leadership roles in the U.S. That’s this episode. About Brian.

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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Most marketers are extremely cautious about the over use of abusive surveys. So how do you find out what your customers want? We formed OpinionLab back in 1999.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

NPS 163
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MarTech Interview with TeamSupport CEO Robert C. Johnson

Team Support

In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington , and I set out to build one. Your technology fills the gaps between Data Analytics and Intelligence, and Communications. That’s the beauty of it!

B2B 64