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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59
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A History of Customer Support Technology

Team Support

Over time, as internet technology advanced and online communication became more sophisticated, live chat evolved to be integrated into various websites for purposes beyond customer support, including sales, lead generation, and general communication. Fun fact: TeamSupport was founded in 2008! Talk to our sales team today.

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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52
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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

Sales and Revenue Growth Online reviews fuel about 20% of sales as they increase customer spending by 30%. A positive review proves a product’s quality and reliability and is a powerful force behind sales in this industry. He attended Kuwait University, where he graduated in 2008 with a Bachelor’s Degree in Economics.

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Why listening to customers matters in a recession

Thematic

Think surveys, posts on social media, online reviews and chat logs. During the 2008 recession, Starbucks came under threat. An example of a company that successfully leveraged a market gap during the 2008 recession is mens' fashion retailer Bonobos. Let's look at Target during the 2008 recession.

2008 71
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How to Turn NPS Detractors Into Promoters

Lumoa

Detractors Bring Your Sales & Profits Down PwC research shows that 1 in 3 customers leave a brand due to a bad experience. Sprout Social research shows that 47% of consumers have used social media to complain about a business. And nothing brings this point home more than what happened in 2008.

NPS 83
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Customer experience trends engraved in social media channels

Service Untitled

Interestingly enough, the social trends since 2008 have grown exponentially. In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. photo credit: MoritzBarcelona.