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The Value of Customer Experience

Experience Investigators by 360Connext

This Best of 360Connext post was part of the Customer Experience Professionals Association’s 2013 Customer Experience Day celebration. What’s the value of customer experience? Whether by your customers or from within your organization, the value of customer experience can be measured in so many ways.

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3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

Apply this idea to relationships with customers , and you’ll see everyone, whether customer or company, needs to make a withdrawal from the relationship bank at times. It only works when your customer believes it was beyond your control , not foreseeable, or the like. Care about your people before they become customers.

Banking 286
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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

Consumers 160
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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Manu Steijaert, McDonald’s Executive Vice President and Global Chief Customer Officer. McDonald’s Corporation has appointed Manu Steijaert, a McDonald’s veteran, as its first Global Chief Customer Officer. He will be leading a new Customer Experience team. Photo: McDonald’s Corp. .

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What Are Micromoments, & Why Are They So Important?

Experience Investigators by 360Connext

Note from Jeannie: Back in 2012, I recorded a talk for TEDx around what I then referred to as “micro-interactions.” What happens if you don’t pay attention to the details of the experiences customers are having with your brand? I could’ve become a customer and even an advocate.

2011 251
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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

However, traditional financial institutions and lenders continue to fall short by failing to provide a frictionless customer experience. In a market already in flux, neobanks and financial technology firms (fintechs) are maximizing this missed opportunity by providing customers with deeply satisfying experiences from start to finish.

2001 89
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QR Code Marketing for Mobile First Brands 

Optimove

The following examples illustrate how QR codes can be used creatively and strategically in marketing campaigns to enhance customer engagement, drive conversions, and create memorable experiences that drive lasting loyalty … In-Store Displays : Elevate the in-store shopping experience with QR codes strategically placed on displays.

Brands 52