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Challenges of Understanding the Customer Journey End-to-End

Experience Investigators by 360Connext

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

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Community Platforms and Customer Success: The PB&J of Customer Engagement

Education Services Group

For example, only 15% of Customer Success organizations have implemented tailored dashboards for easy access to vital customer health data. A promising trend for customer engagement has come from the community platform space. Back in 2014, TSIA published a report on Measuring the Success of Customer Communities.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

We had a great 2014 but more importantly, customers did, too! Leaders of all types of organizations began to walk the talk around improving their customer experience. We know they craved information which helped them take action and get results, and that’s what our blog is all about. Are you ready to make 2015 even better?

2015 300
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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Many brands do a great job at showing their unique personality through marketing, and throughout the customer journey. Added by Anne Reuss on Jan 31, 2014. Griled Cheese Joint Delivers on Customer Centric Services with a QR Code. Added by Anne Reuss on Feb 28, 2014. Added by Anne Reuss on Mar 31, 2014.

Brands 266
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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

It doesn’t tell you what to do next; it doesn’t identify parts of the customer journey that should be improved or how to fix those issues. CSAT, another way of measuring customer experience, also has disadvantages , primarily that these types of studies are conducted well after the transaction.

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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping. So many answers!

Insights 236
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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder. Here are five ways to encourage your organization to become more focused on what matters – the customer. Happy Customer Experience Day!