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Competitor analysis secrets: Win the business battle [Free template]

BirdEye

Even New York’s top hotels struggled with bed bug outbreaks back in 2015. Wendy’s continuously analyzes the competition’s social media posts to burn them with their own tweets. In this way, a competitor analysis can help you set goals for metrics such as social media followers, delivery times, or five-star reviews.

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How to create the next great social media campaign

BirdEye

A well-crafted social media campaign can turn your brand’s content into a powerful marketing tool. This article will show you how to create a social media campaign strategy that actually works for your business. Table of contents What is a social media campaign? How do social media campaigns work?

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14 proven ways to improve customer satisfaction 

BirdEye

Social media support Most customers follow businesses on social channels and choose to address their queries via direct messages on social media platforms. Such easy access to brands can significantly improve customer satisfaction. They also generated “50% more earnings.”

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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

The least Customer-focused companies either don’t have any one person who owns it, leaving each department to determine their way of doing things or let Customer Experience happen by chance. How do you use Social Media to enhance the experience? Putting the Power of Your People to Work.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business. She has spoken at several conferences over the years on B2B and B2C social strategies and online reputation management.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Hiring Customer-Ready Employees. To learn more about Beyond Philosophy’s Naïve to Natural Model, please register for our Naïve to Natural Certification beginning February 2, 2015. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience.

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How to Create Your Customer Journey Map and Optimize the Touchpoints

Retently

To make the whole mapping process simpler and less time-consuming, you could try to use some customer journey mapping tools. According to our findings, these are the most common and popular ones: Clarabridge – A useful CEM (Customer Experience Management) platform that can help you improve the customer journey with relevant feedback.