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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Creating shared value is essential for developing an authentic brand and truly connecting with customers.

2017 172
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3 Brands Using Emotion to Build Customer Loyalty This Holiday Season

Oracle

This 2019 holiday shopping season, brands are tapping into the power of emotion to connect with customers and build customer loyalty. Here are 3 examples of companies that are harnessing the power of emotion and storytelling to boost customer loyalty this holiday season. John Lewis.

Loyalty 55
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2017 Customer Experience Resolutions

ClearAction

2017 Customer Experience Resolutions Lynn Hunsaker. What’s new in 2017 customer experience management? Customer Loyalty/Retention — resolve to earn trust. Match brand promises with brand realities: communicate what’s actually delivered. Adjust policies in customers’ favor.

2017 81
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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104
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The Emotional Journey Drives Customer Love And Brand Loyalty

Strativity

JIM TIERNEY, LOYALTY360, NOVEMBER 07, 2017. That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his session titled, “ Designing Purposeful Brand Experiences ,” at the first-ever Customer Expo. Brand identity and culture are directly related.”.

Loyalty 45
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5 Top Customer Service Articles For the Week of February 13, 2017

ShepHyken

Top 10 Customer Service Trends for 2017 [Whitepaper] b y Daniela Puzzo . Fonolo) This whitepaper examines 10 customer service trends that will dramatically affect the success of your support team in 2017. Here’s how tech can help with consumer loyalty by Adam Croxen. My Comment: Customer loyalty programs have come a long way.

2017 81