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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

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B2B Customer Experience: The Complete Guide

InMoment XI

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. B2B CX continues to change as companies adapt to new technologies and expectations. How Has the B2B Customer Experience Evolved?

B2B 551
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Innovate or Stagnate: Top 4 Customer Service Trends for 2024

Comm100

This blog will delve into the top four customer service trends that are expected to take center stage in 2024. The economic potential of generative AI: The next productivity frontier Of all the customer service trends for 2024, the advent of Generative AI is likely to have the greatest impact.

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. According to a recent report, 81% of consumers plan to travel the same amount or more in 2024, compared to 2023. Instead, 71% of consumers expect personalization from the businesses they choose.

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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. The budget calls for many areas to improve, thanks to technology and AI.

2024 80
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Digital Experience: Meeting Customer Expectations

InMoment XI

It sets the tone for the entire company/consumer relationship. But with the advent of the information age and the communication technologies that support it, a new facet of customer experience has emerged: digital experience. It is common for consumers to switch channels multiple times throughout the course of an interaction.

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Top 5 Customer Service & CX Articles for Week of February 5, 2024

ShepHyken

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

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