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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Marketing predictions CMOs need to consider in 2018

Alida

This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences.

2018 0
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Guest Post: What Will Customer Experience Post COVID-19 Look Like in Grocery Retail?

ShepHyken

Especially since the first half of this year has been crucial in determining the shift in consumer behavior, needs and expectations. Consumers are panicked and they need reassurance of safety measures being taken by retailers. What do consumers want now? Consumers wanted most of the things they want now even before COVID-19.

Retail 137
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Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs 

Optimove

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

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Attract more diners – 10+ Strategies to do digital marketing for restaurants

BirdEye

This shift in consumer behavior has made digital marketing a crucial tool for restaurants to thrive in a competitive landscape. Digital marketing for restaurants improves your bottom line significantly by using evergreen digital marketing trends like email or website compared to traditional channels.

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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

Emily Crisps bought into an outdoor media space campaign back in December 2019, the thought process being that the following April would be perfectly timed to run its first ever outdoor advertising campaign. The gentle self-deprecating humour was far more endearing than the usual “we’re all in this together” rhetoric. TESCO – Food Love.

Marketing 104
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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. It’s especially important for local businesses looking to connect with their communities and grow their customer base. Whether short or long-form, video is the preferred way to consume social media content.