Oracle

JULY 16, 2018

It’s one thing to wow your current customer base with sales and marketing efforts, but brands can also expand their audiences by using targeted marketing strategies geared toward the exact audience they’re looking to gain. ” Take social media marketing to the next level. Born ready!

Customer Base 42

Customer Base Marketing Social Media 2018 42

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. They write about how improving customer journeys increases business growth. No more missed opportunities for a sale!

Customer Journey 128

Customer Journey Customer Journey Mapping Net Promoter Score E Commerce 128

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

ClearAction

FEBRUARY 7, 2020

Customer Experience is More Than Transactional: Is Your Marketing Value Longitudinal? Customer experience is not limited to an interaction. Cumulative perceptions, interactions, circumstances and judgments add up over time to form “customer experience” for each of our prospects, customers, partners, suppliers, and stakeholders.

Marketing 77

Marketing Customer Experience Brands Leadership 77

SurveySensum

FEBRUARY 9, 2024

The changes occurring in the market can affect your brand’s marketability and performance. Customers can have changing needs and preferences, and global events can influence your industry. It is, therefore, important for businesses to continuously study and understand the market. What is Market Research?

Insights 52

Insights Marketing 2022 Reference 52

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 100

B2B Customer Journey Mapping Social Media Net Promoter Score 100

One Millimeter Mindset

SEPTEMBER 3, 2018

Consequently, professional experience is customer-focused, rather than self-serving. Far too many of us equate customer retention only with retaining customers in our own customer bases. Regardless of our professional disciplines, each of us utilizes our professional experience to better serve customers. .

Article 50

Article Workshop Customer Retention Innovation 50

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C Reference Social Media 98

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. They may end up losing a lot of customers, and thereby, revenue opportunities.

B2B 146

B2B E Commerce B2C E-support 146

BirdEye

NOVEMBER 19, 2020

Customer expectations are changing rapidly. Businesses that are unable to pivot with customer tastes will find themselves losing revenue to the competition. In this article, we’ll outline the key pillars for a successful Voice of the Customer program. Online Surveys. Net Promoter Score. Beware the VoC gap. Talk tracks.

Net Promoter Score 98

Net Promoter Score Marketing Social Media NPS 98

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 116

Touchpoint Customer Journey B2B Customer Journey Mapping 116

CSM Magazine

FEBRUARY 12, 2024

Understanding Outbound Voice Communication At its core, outbound voice communication involves proactive contact with customers or prospects through calls initiated by the business. This method is not just about sales; it’s an opportunity to provide value, gather feedback, and build lasting relationships.

Communication 52

Communication Contact Center Omnichannel Call Center 52

ChurnZero

JULY 17, 2020

In some cases, the renewal process is owned by the Sales team (not the Customer Success team). Assuming that the Sales team owns the renewals, this blog will first address the question of which role within Sales should own the renewal process. Who in Sales owns the Renewal Process? Account Manager – A farmer.

Sales 59

Sales Net Promoter Score Chief Customer Officer Definition 59

Amity

NOVEMBER 14, 2018

This article was originally published on WnTD's blog. The sales to customer success handoff is one of the most important intersections in the customer journey. However, for the purposes of this post, we will only focus on the Sales to Customer Success handoff stage of the customer journey.

Sales 87

Sales Customer Success Customer Journey Customers 87

Totango

JUNE 15, 2022

While the uncertainty that comes along with rising interest rates and a falling stock market can be scary, there is a silver lining: your current customer base. During periods of economic instability, your customer base may be the only growth channel on which you can depend. Invest in Customer Success.

Customer Journey 96

Customer Journey Touchpoint Customer Success NPS 96

ReviewTrackers

OCTOBER 25, 2017

This article was written by Kristen Herhold. Kristen is a content writer and marketer at Clutch , a B2B research firm in the heart of Washington, D.C. Social media can serve as a testing ground for businesses, nurture customer relationships and provide brand identity. Brand identity and customer loyalty are closely related.

Social Media 154

Social Media B2B Advertising Customer Relationships 154

Totango

JULY 19, 2022

And since relationships are truly built after the sale is closed, your CRM will no longer be able to meet your needs as you continue to nurture and grow your customer base. . Receive notifications when customer behavior indicates dissatisfaction. Double Down on Your Customer Base with Composable CS.

Customer Relationships 90

Customer Relationships Customer Success Events Customer Relationship Management 90

Totango

JULY 8, 2022

But in fact, you should be investing now more than ever in customer success. In order to protect your core business, which is your current customer base, you need to be making the necessary changes to keep up with delivery and communication of value to your customers. It’s time to “shift right.”. How to Shift Right .

Customer Journey 104

Customer Journey Customer Retention Touchpoint Demo 104

Totango

NOVEMBER 8, 2023

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention. What is Pendo? Check out our full list of technology partners or request a new integration.

Customer Retention 92

Customer Retention Customer Success Events Customer Journey 92

ShepHyken

MARCH 5, 2021

This week we feature an article from Deb Mukherjee , a SaaS marketer with DelightChat. He shares five customer-related applications worthy of taking your eCommerce customer service to the next level. The global eCommerce market size was valued at 9.09 What’s customer experience? trillion dollars in 2019.

Customer Experience 89

Customer Experience Loyalty Programs Omnichannel 2021 89

CSM Magazine

MAY 23, 2023

It has led to specialized customer service, which tailors support and assistance to meet specific customer requirements. But what exactly is specialized customer service? How does it differ from general customer service? Another benefit of specialized customer service is improved problem-solving capabilities.

Customer Service 52

Customer Service Customer Satisfaction Exceptional Customer Service Article 52

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Marketing 64

Marketing Webinar Reference Events 64

Totango

JUNE 17, 2021

For example, you might divide your customer base up into customers who have purchased a particular product and those who have not, allowing you to limit an email marketing promotion to customers who have not purchased the product. Sales funnel stages. Customer Success Email Campaigns.

Definition 71

Definition B2B Customer Journey Mapping Customer Journey 71

ShepHyken

AUGUST 21, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The recipe is savvy marketing and a little serendipity. The Cult of the Customer is within reach of every business.

Article 12

Article Hospitality Customer Service 2023 12

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. During an economic downturn, your greatest investment should be in your current customer base.

Return on Investment 74

Return on Investment Competitive Advantage ROI Communication 74

BirdEye

MAY 24, 2023

If you’re looking to implement a referral program for your business, you need some creative inspiration and brilliant customer referral program ideas. In this article, we look at everything you need to know about referral programs. Many marketers agree it’s one of the most effective ways to promote a business.

Social Media 98

Social Media Reference Sports Sales 98

Customer Bliss

JUNE 8, 2020

In your experience, what’s been your biggest challenge regarding disruption to the company culture toward a more customer centric or customer enlightened one? Customer centricity requires that your go-to-market functions work in sync. Get blog posts, articles, and videos straight to your inbox by subscribing below!

Chief Customer Officer 210

Chief Customer Officer Customer Centricity Financial Culture 210

Totango

APRIL 6, 2023

With budgets being cut, staff being laid off, and sales cycles getting longer, many businesses are feeling the pressure, especially in the tech sector. To survive this tough “do more with less” climate, companies are turning to their customer success (CS) teams to ramp up their customer retention and expansion efforts.

Innovation 86

Innovation 2023 Customer Success Sales 86

Kustomer

MARCH 10, 2020

In this episode of Customer Service Secrets , Gabe Larsen is joined by Dan Gingiss to discuss the intersection of marketing and the customer experience. Dan has worked for Fortune 300 companies, including McDonald’s, Discover, and Humana, in marketing and customer service roles. Is this brand funny?

Marketing 52

Marketing Customer Experience Social Media Customers 52

Totango

DECEMBER 14, 2021

Customers, in turn, will appreciate your gifts and will be inclined to reciprocate by renewing their subscriptions or making additional purchases. The best gifts are those your customers truly want. You can then design gifts that will appeal to your customers. Customers always appreciate monetary rebates and rewards.

Loyalty 83

Loyalty Net Promoter Score Customer Satisfaction Sales 83

BirdEye

FEBRUARY 21, 2023

Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base. 73% of social media marketers believe social media is effective for their business. 84% of U.S.

Social Media 98

Social Media Management Multi-Channel ROI 98

C3Centricity

OCTOBER 8, 2017

Our customers are getting smarter every day. But are we performing smart marketing too? Here’s how marketers should be reaching, connecting and engaging their customers. We all know that you can’t please all the people all of the time, so why are we marketers still mass producing our messages?

Marketing 48

Marketing Social Media Loyalty 2013 48

Retently

JULY 28, 2023

It involves ensuring a seamless experience at every touchpoint, aligning various departments to deliver exceptional customer service, and implementing customer-focused strategies to improve satisfaction. Their role is to champion the customer’s perspective and advocate for their needs within the company.

Chief Customer Officer 132

Chief Customer Officer Customer Centricity Call Center Metrics 132

Happy or Not

FEBRUARY 2, 2023

Typically, trying to please everyone ends up pleasing no one, and the same can be said for building customer experiences and loyalty. For example, let’s say you’re an apparel retailer and your target customer segment is young adult females. “For So how is this made possible? How does it work?

Connections 73

Connections Feedback Apparel Sports 73

SurveySparrow

MARCH 18, 2020

Sales managers might feel as if they are getting a lot done but they will be going nowhere if they don’t measure their efforts. That’s why having KPIs is important for salespeople so that sales managers can keep them accountable. Benefits of tracking KPIs for Sales Managers. Top 10 KPIs for Sales Managers. Take a look: 1.

Sales 52

Sales Management Net Promoter Score NPS 52

CSM Magazine

FEBRUARY 6, 2024

The bottom line Customers’ expectations and demands have never been higher in today’s constantly changing market. Over the last 11 years, they have built up a loyal customer base of over 300 customers, looked after by their team of 5 staff from offices in Lancashire.

Customer Service Representative 98

Customer Service Representative Customer Service 2013 Exceptional Customer Service 98

Totango

AUGUST 25, 2022

For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy.

Customer Engagement 97

Customer Engagement Engagement Net Promoter Score Metrics 97