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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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The Business Case for Customer Marketing

Optimove

Customer marketing has the power to transform businesses and change bottom lines. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide. Why Market to Existing Customers?

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13 Proven auto repair marketing strategies to boost sales

BirdEye

There used to be a quick answer to “What is auto repair marketing?” But now, most customers start their search online. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important?

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

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How to create buyer personas + Free template

BirdEye

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. That is why businesses invest in developing buyer personas before they get out there in the market. You may also know them as customer, audience, or marketing personas.

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Top 10 Customer Thermometer Alternatives in 2024

SurveySparrow

Customization is limitless with instant survey design options and an icon playground. Seamless Feedback Collection Capture feedback effortlessly through various channels including email thermometers, embedded surveys, and signature thermometers for popular email platforms. We’ll keep it simple and short. The best part?

2024 52
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Quick Tips to Turn One-Timers Into Long-Term Customers 

Optimove

It’s an undeniable fact of marketing life: while acquiring new customers is undoubtedly important, it’s the ability to convert these new customers into loyal, long-term customers that truly sets businesses apart. We thought you’d never ask! First Things First; Segmentation Segmentation. But you already know that, right?