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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. Instead, customers embark on a complex journey influenced by multiple touchpoints and channels.

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Decoding the Stages of Customer Journey: A Comprehensive Guide

SurveySensum

When the package arrived, she found some glitches and contacted customer support for assistance. The responsiveness and effectiveness of the support team in resolving her issue became a pivotal moment in Claire’s customer journey. Key Touchpoints : Social media ad showcasing the app’s features.

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Effective deployment of surveys by touchpoint.

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Guest Blog: Breaking Out of Your Customer Experience Comfort Zone

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Tom Hoffman shares a personal story that translates into a great lesson for the customer experience. This can include challenging organizational assumptions about customer experience such as conjecture about the touchpoints customers are using based on outdated information.

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Acing Omnichannel Support in SaaS

GetFeedback

trillion in revenue is up for grabs as “always on” consumers look for brands mastering CX via various channels and touchpoints. The rise of automation in customer support in recent years has increased efficiency by leaps and bounds—but for some brands, leaning too heavily on sloppy automations has come at a high cost. Source: Invesp.

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Transactional Net Promoter Score for Targeted Insights

SurveySparrow

Focusing on an overall experience or individual aspects of a customer journey and improving each touchpoint experience. Maybe you might get clarity by the end of this blog as you learn about the meaning, importance, benefits, and best practices to enhance transactional NPS. But what do you think works better? I think the latter.

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Why Brands Need to Pivot Towards Building an Identical Support Experience

UJET

Optimizing Channels for Customer Support dives into the importance of building identical support experiences, no matter the channel by looking into three separate industry verticals: e-commerce, on-demand transportation, and on-demand food delivery.