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13 social media metrics you should be tracking

BirdEye

Social media is one of the most important marketing tools companies have to connect with people and promote their products. However, measuring the success of social media campaigns can be challenging. Table of contents What are social media metrics? Social reach 2. What are social media metrics?

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20 easy social media post ideas for your marketing strategy

BirdEye

Over 90% of marketers use social media as part of their marketing strategy because they know it’s a powerful tool. However, coming up with social media post ideas can be challenging and time-consuming. To help you get started, here are 20 simple social media post ideas you can use today. Table of contents 1.

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10 Types of social media content to grow your business

BirdEye

Social media has completely changed the way businesses can grow. If you’re looking to improve engagement and increase your brand awareness, you’ll need to know which types of social media content appeal most to your followers. Electronic books (eBooks) 10. Social media content categories.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

It encompasses every aspect of their stay or visit, from the booking process and arrival to the accommodation, services, and departure. With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image. More on this later.)

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Let’s take a closer look at how integrated CX and other AI-powered tools are shaping hotel experiences—and how the best hotels and resorts are leveraging this winning combination to provide intelligent, customer-centric experiences that grow sales and foster loyalty. Consumers are using their mobile devices to browse and book hotels.

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Reinforce your brand value with a social media strategy

BirdEye

Without a social media strategy, your business can’t survive in this digital age. A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. Why do you need a social media strategy? is only the beginning.

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Social media demographics: Leveraging the right data in 2023

BirdEye

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. As these platforms progress, the type of social media user will continue to shift. For example, take age groups on social media.