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Insights from Insights

Confirmit

Last week we joined insights, research and marketing professionals from around the world at the Marketing Week Insights Show in London. What’s nice about this event is that we’re able to speak to people from every part of the marketing world – often the home of Customer Experience and Insight teams.

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A Pragmatic Guide To Brand Value

Forrester's Customer Insights

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. Telcos need to be more critical about how insights are gained and used productively.

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Sweaty Betty Smashes Customer Experience Goals with Sabio Group

CSM Magazine

Beyond the quantifiable metrics, the project also delivered a vastly improved experience for Sweaty Betty’s customer service agents. With streamlined workflows and access to enhanced customer insights, agents could focus on delivering personalised, high-value interactions.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337
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The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Forrester's Customer Insights

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

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Acing business reputation management for stellar branding

BirdEye

Engaging with customers online Talking to customers online is more than just replying to comments. It’s about being part of the conversation, understanding customers’ needs, and offering help. Sharing tips and industry insights or joining discussions shows you care.

Brands 108