Kate Spade Revamps Retail Experiences to Deliver Brand Values
Beyond Philosophy
NOVEMBER 17, 2015
The associates (muses) are tasked with not just “making the sale,” but first and foremost to engage with the Customer. Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. One key for a luxury brand is called “aspiration.”
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