InMoment XI

MARCH 16, 2022

After all, issues like the pandemic are global occurrences, so how else can you make sense of such an event except by looking at that level of scale? Let’s scale up and dive into these CX Trends: CX Trend #1: Consumer Comfort Level with COVID Safety Precautions. InMoment invites you to think along with us about the bigger picture!

2022 493

2022 Social Media Loyalty Consumers 493

Experience Investigators by 360Connext

MARCH 16, 2015

More special events this month: Customer Experience Summit Chicago. Jeannie will be leading a roundtable discussion about understanding microinteractions and how they can lead to increased loyalty, brand advocacy, and an overall improved customer experience. . Need a customer-focused speaker for your next event? Register today!

Events 223

Events Customer Experience Webinar Telecommunications 223

NetBase

MARCH 25, 2020

Businesses and consumers are operating in a new reality as they pull together to fight the Coronavirus pandemic. How do companies stay on the consumers’ radar with business closures and mandated quarantines? Sharing Consumer Love Online. Following Suit – Adapting In-Store Events to Online. Marketing Pandemic Pivot.

Events 46

Events Retail Consumers Fashion 46

CSM Magazine

JANUARY 18, 2024

“We are delighted to have Nina Schick, a true visionary in artificial intelligence, headline our event,” said Craig Pumfrey, VP of Marketing at Sabio Group. “Nina’s vision for the future of AI inspires and challenges us to think bigger in order to build deeper consumer connections. .

Events 52

Events 2024 Innovation Technology 52

Joe Rawlinson

OCTOBER 20, 2022

And a dedicated event management integrated ticketing system helps you keep the event in sync throughout the process as a central hub that can control various aspects of the event and provide directions and everything needed in one place. . All of which should be essential aspects of your event marketing strategy.

Events 78

Events Sales User Experience Social Media 78

NetBase

JULY 16, 2020

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? Ways brands are recapturing consumers’ heart.

Consumers 60

Consumers Brands Social Media Fashion 60

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Social Media Feedback Loyalty 52

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. Branding isn’t a one-time effort.

Brands 98

Brands Social Media Insights Feedback 98

Retently

MAY 26, 2023

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. As a brand manager or customer satisfaction consultant, this lets you show real progress in the short term and demonstrate that your work is producing measurable value.

Net Promoter Score 146

Net Promoter Score Consulting NPS Customer Success 146

Optimove

AUGUST 15, 2023

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52

Brands Marketing 2025 Events 52

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Events 40

Events Consumers Connections Brands 40

NetBase

NOVEMBER 6, 2019

When planning in-person events, consumer experience analysis offers multiple ways to create successful outcomes and get consumers to interact. This can be important, as interactions are often key to how consumers ultimately feel about your event. It can also impact how they feel about your brand.

Events 40

Events Consumers Connections Brands 40

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Brands Fashion Social Media 59

Brandwatch CX

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59

B2B Brands Social Media Wireless 59

NetBase

JUNE 1, 2020

SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. Because as we all know, the social web has opened up the world to brands – or at least to those ready to participate in it!

Consumers 64

Consumers Marketing Social Media Events 64

Optimove

MAY 2, 2023

Trend results of three recent Optimove surveys, each of more than 400 US consumers, show that consumers’ planned shopping budgets increased slightly in March. The data aligned with consumer confidence reported by  The Conference Board , which showed  its Consumer Confidence Index®  increased slightly in March to 104.2

Consumers 52

Consumers Loyalty 2023 2022 52

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight. Join the movement.

Brands 124

Brands Hotels Rewards Programs Insurance 124

CSM Magazine

SEPTEMBER 16, 2022

But with the event now an almost month-long affair, knowing how to navigate this peak sales period can be t ricky. . To avoid a short-term spike in profit that quickly crashes, brands must prioritise engaging with consumers in a way that earns their trust and loyalty. Turning customers into loyal brand advocates .

Brands 52

Brands Reference Events Sales 52

Brandwatch CX

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52

B2B Brands Social Media Wireless 52

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers E Commerce Advertising Social Media 52

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Entertainment Connections 98

NetBase

FEBRUARY 26, 2020

There’s so much noise online that brands find it increasingly challenging to quickly and accurately distinguish between critical and non-essential business issues. Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Consumer reviews.

Consumers 67

Consumers Brands Social Media Marketing 67

NetBase

AUGUST 14, 2020

Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. Let’s see how those look and how consumers are likely to respond to them, thanks to AI-powered consumer and market intelligence! Consumer response to each. So, how will they attract advertising? million fans.

Sports 64

Sports Advertising Events 2019 64

GetFeedback

APRIL 30, 2018

They can be more challenging to get than reviews of products or services designed for consumer use, but with the right strategies, you can get all the reviews you need to make an unforgettable impression. Why Every B2B Brand Needs Online Reviews. 3 Ways B2B Brands Can Get Great Online Reviews. Let’s talk about how!

B2B 170

B2B Brands B2C Sales 170

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands 2020 Consumers Insights 70

NetBase

FEBRUARY 4, 2020

Super Bowl commercials are money well spent for brands seeking maximum promotional impact. Brands wisely seek to cash-in with consumers and generate long-term value from their very significant investment. Some brands build hype ahead of the game, while others launch ads designed to surprise and delight.

Consumers 64

Consumers Events Brands 2020 64

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. After all, the pandemic has impacted consumers’ spending habits in profound ways. pre-pandemic. Have you found it yet?

Marketing 97

Marketing Brands 2020 2021 97

NetBase

JULY 30, 2020

It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on podcasts. Here we’ll take a peek into the podcasting space to see what is making it so enticing for brands. Listening as the new consumer love. Listening as the New Consumer Love.

Brands 97

Brands Advertising 2019 2020 97

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel 2019 95

CSM Magazine

SEPTEMBER 22, 2022

Businesses must integrate authenticity and ensure their brand’s voice addresses customers directly. New companies can take advantage of these ten detailed tips on how to build brand trust: What Is Brand Trust? Companies are faced with this question, but what is brand trust really? Tell a Product’s Story.

Brands 52

Brands 2022 Social Media Feedback 52

Alida

JULY 21, 2017

Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. In fact, according to a study commissioned by IBM , nearly 80 percent of consumers don’t think the average brand understands them as an individual.

Customer Relationships 154

Customer Relationships Brands 2015 Insights 154

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #3: Communicate the brand purpose.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

Clarabridge

FEBRUARY 5, 2019

Events bookmark our perception of time and give us a shared cultural experience. Specific events also help keep certain businesses afloat. Many customer experiences are dictated not just by specific products, brands, companies, etc. but by the events for which those items were purchased. It even includes emojis!

Events 40

Events Culture Retail Consumers 40

NetBase

JULY 7, 2020

So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that fickle. Brands must shift their influencer activity to accommodate consumer sentiment. The influencers brands should partner with are at least!

Consumers 80

Consumers Social Media Magazine Events 80

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. Live broadcasters and streaming platforms need to ensure they’re taking full advantage of the increased exposure that the Olympics and other high-profile events provide.

Brands 52

Brands Entertainment Sports Multi-Channel 52

Optimove

SEPTEMBER 28, 2022

Despite the roaring success of the retail app, 50% of consumers still prefer to shop in a physical store, over 70% favor a combination of in-store and online, and almost 60% combine the in-store experience with the retailer’s mobile app. Promoting In-Store Events. Make your brand memorable! Bottom line?

Retail 52

Retail Brands Marketing Sports 52