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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

In the past few years, businesses have had to pivot countless times in order to adapt the experiences they provide customers, employees, and the greater market. The ‘new’ world of experience: Understanding how brands across industries need to adapt the digital and in-store experience. How can brands meet their needs?

2022 493
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Power up Your Productivity to Drive Experience Improvement

InMoment XI

The workshop gathered professionals from diverse sectors such as retail, travel, services, grocery, and healthcare. Macro-Environmental Insights The workshop started by contextualising businesses within macro-economic and social environments, considering factors like inflation, evolving consumer behaviours, and societal habits.

Workshop 596
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A Deep Dive into Conversational Intelligence

InMoment XI

The advent of conversational intelligence has become a catalyst for transformation in the way that businesses communicate with consumers. These insights are invaluable for making informed business decisions, refining strategies, and staying ahead in a competitive market. Let’s look at a few industry-specific examples.

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Why Healthcare Organizations Should Focus on the Consumer

ReviewTrackers

The patient is a consumer. As out-of-pocket healthcare costs continue to increase, patients are doing more research when they search for a healthcare provider. To understand the role of consumerism in healthcare, we spoke to Preston Gee, vice president, strategic marketing at CHRISTUS Health. The Internet.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

2024 52
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4 Patient Acquisition Strategies for Healthcare Marketers

ReviewTrackers

There is a vital shift happening right now in healthcare marketing and patient acquisition. Consumer expectations have changed, and the old fee-for-service and fix-what’s-broken approach is no longer enough. Modern healthcare consumers typically begin their investigation online. Digitizing Doctor Demand [PDF] ).

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How to boost your brand with automated review sharing

BirdEye

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. 92% of consumers read two or more reviews before forming an opinion about a business.